Marketing With Video In 2019

Its time for all who have been waiting in the wings to finally turn to video marketing to boost their business exposure. If your company does not yet have a marketing video or some form of video marketing you are going to be left behind. You cant ignore the changes, have your business suffer and then say " I don't know what happened." You know exactly what is happening. Video is dominating online marketing and it's time for your business to take the leap. If you don't, you only have yourself to blame.

So to get to the heart to of it, you need to have some videos made and then you need to post them on paid an non paid platforms. They each have their benefits but the paid platforms are more likely to get the results your business needs. The reason for this is that the biggest online platforms like Facebook and YouTube want to make money too so they make sure that the most effective marketing tools are the paid-for ones and not the free ones. They are smart business people so don't expect anything else.
If you are still in the habit of posting social media junk to your social media channels everyday because someone told you that it was a good way to get your business noticed, then you are in a sorry state for sure. Ask yourself, how often do you read other companies posts? How often do you interact with those companies because of the the junk "daily quotes" and " free e-book" offers?
The problem with marketing is that you only seek out a business or service if, and when, you need it. If a plumber constantly posts daily motivation quotes, will you keep them on speed dial for your next geyser leak emergency? No ! When you see water dripping from your ceiling you pick up your phone and begin searching and asking around.
So why would you think your customers would be any different?
There are two ways to advertise. One is to constantly put out marketing so that your brand is recognised and the other is to be where people will search for you.

The brand recognition is all about trust. When people see your brand or company name a lot, they will more likely trust you over an unknown company. If however your company offers a service that nobody knows any of your competitors names or yours, then being found the easiest is key.
So if you are the latter then be sure you are visible on places like Google or other service related search websites. If you want to build your brand recognition, you need videos about your company or service to be seen by as many appropriate eye balls as possible.
That means constant ongoing video marketing using services such as YouTube. These two services can also be used in combination to achieve both brand exposure as well as being findable in a search.
Your video can also help with SEO for Google by providing a backlink to your site and as an embedded video on your site.

The video on your website can, and should, be different to the marketing video that  your potential clients will see on places like YouTube. The video used on YouTube and other marketing platforms, should be the hook to bring the clients to your site. The video on your website should "close the deal" by explaining all they would need to know about your business while leaving them wanting just enough to contact your business. For example, a YouTube video could say "Get this amazing offer etc etc" .Your website video could explain how your service works and how they can take up the amazing offer and providing another hook by saying " This offer is limited so call now..."

There is also an " About Us " video which should be on your "About Us" page. This should not be confused with the marketing video on YouTube or the introductory video on the your websites first page.
The "About US" is really there to build more trust by talking about your company and how your services are well respected and what benefits your customers derive from your business along with some testimonials.

To find out more on how this applies to your small business marketing got to this page: https://www.abav.co.za/marketing-business-online-in-south-africa.html

There is more about YouTube and how to get started using video to market your video.

Marketing With Video

Marketing with video has become the prime focus for many marketing companies and company owners who need to market their small businesses. Many people have heard about the power of video and are convinced that it is the option for them. They have seen the statistics, read about the success stories and so want to do the same for their business. The problem is that most people know very little about video, how to use it and and how to make a success of it.
The result is either blindly doing it themselves with little to no experience in either marketing or video productions or they approach a big expensive video production company and hope to leave it in their hands.
Neither of these approaches are the best idea. Firstly video production companies are mostly not marketing companies and the DIY route is fraught with peril.

It is therefor important to have at least a basic understanding of video production and a basic understanding of marketing. This information is however hard to come by in a format that is easily digestible and easy to implement. That was until now. Absolutely AV video productions in Johannesburg has started to put together a series of eBooks to help small businesses to understand, and to begin using, video for their marketing.

While most video training will go straight to the technical details to be more educational, the amount of information can be very intimidating for most people. What is more import than having tons of technical learning is rather to have an overall understanding of video and how it is best used for marketing your business. This way if you use a video production company in Johannesburg or anywhere else in the world you will at least have enough understanding of the process and, more importantly, the road map to be sure that you make a success of it.

In the same way that you don't need to be able to fly a plane to make use of the airline services more effectively, knowing how it all works, in a way that affects you, will potentially make or break your success in arriving at the final destination.
In this vein, video productions require expertise just like flying an airplane but you don't need to have those skills. You do however need to know how to avoid being overcharged, being misdirected and spending on wasteful video productions and marketing that delivers no returns. Video marketing is not something that should be seen as a throw-away. As much as there are no guarantees in any form of marketing, knowing some basics and having inside knowledge of how the professionals have had success with it, can help you save a lot of money and dramatically improve your chances of success. Return on investment is what it is all about.

Effective marketing becomes self funding because of the impact on your bottom line. Gone are the days when business could see advertising as a tax write-off . Now adverting, and especially combined with the additional expense of video, needs to provide effective measurable results which not only improve your branding but actually bring new clients and make your business more money. The video production company is part of the overall solution.

One of the key take-aways of the eBook is that the video used has to fit the desired result. Many businesses make the mistake of thinking that any video will do as long as it promotes the company. This is very misguided as the vast majority of people simply do not care about your company or what you have to say.They are interested in what they can gain from using your companies products or services. So it is very important that the video not only speaks to the needs and wants of the viewer but that there is a call to action which gets potential buyers to follow through with some some sort of action which could be a purchase or simply some sort of activity that will begin communication between this person and your company. The belief that the video by just being a video is good enough is simply ridiculous. For marketing to be effective it must reach the right people and show those people why using your product or service is not only in their best interest but is in fact a no-brainer.
The belief that simply pumping out a message over and over will bring more sales, is as old as it is pointless. Effective marketing brings result.

The eBook is available for free by contacting Absolutely AV on info@abav.co.za

Who Is Absolutely AV Video Productions?

Absolutely AV video productions is a corporate video production company in Johannesburg. Although most blog posts here are about the video industry or ways to use video, this article is purely about one video production company. While this may not be of much use to those seeking general information on video services, some people who are looking for video production companies in Johannesburg need to know more about the company.

The information here might help those trying to understand how video production companies operate as it will show what services are available.
Often it is assumed that most people can tell one video production company from the other and what they are all about. As much as the Internet does offer a way of finding out a lot about a company, if it is not outright stated what the company is about, all you will find is opinions about a company.
These can be reviews or uninformed comments from an outsider looking in. Firstly most reviews are not a good way to base an opinion about anything because about 90%  of people who bother to do a review do it because they are upset about the company or service they used. Although if a company has many of these reviews it might be a good idea to avoid that company but in general reviews will be negative for almost all companies because of how reviews work. If every person was forced to do a review of services they received, most reviews would be positive.The reason is that most people keep using services and companies that they are happy with. The effort of doing a positive review for a company has no benefit for the consumer so unless some exceptional thing happened, most people wont bother, unless it went wrong so want some form of pay back. This makes reviews very skewed.
That is why, although Absolutely AV has had no bad reviews at all, it does help to put information out about the company that is not skewed by perception.
For many customers of Absolutely AV, the service they receive way outstretches the price they pay for the service. This is not accidental but a concerted effort by Absolutely AV staff to show that the services, the company supplies, are not only worth the money but above and beyond what you would expect from other video companies.

The video industry, as big as it is, is still a very competitive one and so going the extra mile is an absolute necessity to show not only that we are different but that we are a good fit for your company.This means, not only providing fast efficient services but also helping customers with their project. Many video production companies try their best to define their role in a project to avoid being caught up in the extra work that is not paid for. Absolutely AV, while still careful to not get caught in an overindulgent project, tries to go out of their way to assist in areas that were not actually charged for.
Absolutely AV works towards completing the project by first assisting the client to understand what is needed to complete the video. These are often spoken about even before the quote is done but in many cases, a client is in a rush to get a quote and get working on the video. This results in areas of the project being a surprise to many newcomers to video marketing and other video projects.

These can range from script writing assistance to help with presentation. It is a common mistake for people to assume that because they are used to presenting to an audience, will be able to do the same in front of a camera. This new information often comes as a shock as the presenter gets a touch of stage fright. The presentation should essentially be the same off camera but what happens is that a subconscious fear of public speaking kicks in unexpectedly. This can be a hurdle that many , even experience presenters, can struggle with. This is one of the areas that Absolutely AV shows true brilliance. With decades of broadcast experience and presenter training under their belt, a hurdle of monumental proportions can be overcome with great ease. Not only is it easier for the presenter to be able to complete the task but the video also looks better and more professionally performed.
This final pro look is important for many who feel very self conscious about being in any form of recording.
It is in these ways that Absolutely AV stands way above the other video production companies in Johannesburg, who often are so focused on the technical side that they miss the personal touch. Its not all about making the client feel that they got all the bells and whistles, but about having the client feel comfortable and assured of a good outcome. The trust placed on video production companies needs to be taken great care of.

Absolutely AV provides a range of video services and post production video services. These include title graphics, 2D or 3D animation, voice overs, script writing, moving camera operation and many on site extras such as release documentation. The documentation is also an area that is often neglected by many video production companies. Some are unaware of the importance of all contracts and release documentation, or are wilfully intent on bypassing this, difficult but vital, part of video production. It's all these additional unseen parts of the service that make Absolutely AV video productions a high quality yet affordable service for small and medium sized businesses to use for their on line marketing and training videos.

To find out more about Absolutely AV go to http://www.abav.co.za or simply www.abav.co.za .
Absolutely AV was established in 2003 and has provided a range of AV services from event video to event audio visual equipment and marketing videos. Absolutely AV specializes in online marketing videos for small business. For some examples of the videos made by Absolutely AV, check out the video below.