tag:blogger.com,1999:blog-89602192698699907302024-03-05T05:20:05.339-08:00Video ProductionAnonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-8960219269869990730.post-12717646539488697862019-01-14T05:40:00.001-08:002019-01-14T05:43:54.551-08:00Marketing With Video In 2019Its time for all who have been waiting in the wings to finally turn to video marketing to boost their business exposure. If your company does not yet have a marketing video or some form of <a href="https://www.abav.co.za/marketing-business-online-in-south-africa.html" target="_blank">video marketing</a> you are going to be left behind. You cant ignore the changes, have your business suffer and then say " I don't know what happened." You know exactly what is happening. Video is dominating online marketing and it's time for your business to take the leap. If you don't, you only have yourself to blame.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi37TMP3b-AB-IXLYfdjp0FNqG1J7m8uRWuXx1ySZLMa8_dgm8RYvJgM5tmsMCAIlQjKSAoD8WoYiEZ3BTg3382Ki5m2WIUaZRDSNplz38byIYdHtkmjV7ulMp70H22nHmaNZcDCGswGBVk/s1600/online-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="523" data-original-width="640" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi37TMP3b-AB-IXLYfdjp0FNqG1J7m8uRWuXx1ySZLMa8_dgm8RYvJgM5tmsMCAIlQjKSAoD8WoYiEZ3BTg3382Ki5m2WIUaZRDSNplz38byIYdHtkmjV7ulMp70H22nHmaNZcDCGswGBVk/s320/online-marketing.jpg" width="320" /></a></div>
<br />
So to get to the heart to of it, you need to have some videos made and then you need to post them on paid an non paid platforms. They each have their benefits but the paid platforms are more likely to get the results your business needs. The reason for this is that the biggest online platforms like Facebook and YouTube want to make money too so they make sure that the most effective marketing tools are the paid-for ones and not the free ones. They are smart business people so don't expect anything else.<br />
If you are still in the habit of posting social media junk to your social media channels everyday because someone told you that it was a good way to get your business noticed, then you are in a sorry state for sure. Ask yourself, how often do you read other companies posts? How often do you interact with those companies because of the the junk "daily quotes" and " free e-book" offers?<br />
The problem with marketing is that you only seek out a business or service if, and when, you need it. If a plumber constantly posts daily motivation quotes, will you keep them on speed dial for your next geyser leak emergency? No ! When you see water dripping from your ceiling you pick up your phone and begin searching and asking around.<br />
So why would you think your customers would be any different?<br />
There are two ways to advertise. One is to constantly put out marketing so that your brand is recognised and the other is to be where people will search for you.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIc_x9WklKP21anoCjGMWisTBv2rCSlR_cHn2iDjcmbJmxPIVJwJjHgQ5H9H0DhIZB6kSDcQe73RSEz2yZG6BXCiVLoTY2ulewhfBXz6HPq1euUTlBHEqh0-T6mKVgMhqZR2fsys2und1U/s1600/digital-marketing-screen.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="426" data-original-width="640" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIc_x9WklKP21anoCjGMWisTBv2rCSlR_cHn2iDjcmbJmxPIVJwJjHgQ5H9H0DhIZB6kSDcQe73RSEz2yZG6BXCiVLoTY2ulewhfBXz6HPq1euUTlBHEqh0-T6mKVgMhqZR2fsys2und1U/s320/digital-marketing-screen.jpg" width="320" /></a></div>
<br />
The brand recognition is all about trust. When people see your brand or company name a lot, they will more likely trust you over an unknown company. If however your company offers a service that nobody knows any of your competitors names or yours, then being found the easiest is key.<br />
So if you are the latter then be sure you are visible on places like Google or other service related search websites. If you want to build your brand recognition, you need videos about your company or service to be seen by as many appropriate eye balls as possible. <br />
That means constant ongoing video marketing using services such as YouTube. These two services can also be used in combination to achieve both brand exposure as well as being findable in a search.<br />
Your video can also help with SEO for Google by providing a backlink to your site and as an embedded video on your site.<br />
<br />
The video on your website can, and should, be different to the marketing video that your potential clients will see on places like <a href="https://www.youtube.com/" target="_blank">YouTube</a>. The video used on YouTube and other marketing platforms, should be the hook to bring the clients to your site. The video on your website should "close the deal" by explaining all they would need to know about your business while leaving them wanting just enough to contact your business. For example, a YouTube video could say "Get this amazing offer etc etc" .Your website video could explain how your service works and how they can take up the amazing offer and providing another hook by saying " This offer is limited so call now..."<br />
<br />
There is also an " About Us " video which should be on your "About Us" page. This should not be confused with the marketing video on YouTube or the introductory video on the your websites first page.<br />
The "About US" is really there to build more trust by talking about your company and how your services are well respected and what benefits your customers derive from your business along with some testimonials.<br />
<br />
To find out more on how this applies to your small business marketing got to this page: <a href="https://www.abav.co.za/marketing-business-online-in-south-africa.html" rel="nofollow" target="_blank">https://www.abav.co.za/marketing-business-online-in-south-africa.html</a><br />
<br />
There is more about YouTube and how to get started using video to market your video.<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/K1ND_hm9C8E/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/K1ND_hm9C8E?feature=player_embedded" width="320"></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-64243573636045827502018-11-26T23:38:00.003-08:002018-11-26T23:41:21.995-08:00What Type Of Video to Use for MarketingThere are so many types of video, so which ones should be used for video marketing and when should you use a <a href="https://www.abav.co.za/" target="_blank">video production company in Johannesburg</a> to create your video?<br />
<br />
While businesses and online marketers are constantly encouraged to make use of video to market themselves, and their businesses, there is often the distinction between professional video and those done on a cell phone as a selfie video. The argument is often between these two types. Many would argue that a video done by a <a href="http://heliumfilms.us/" target="_blank">video production company</a> is better than the DIY type of video.Others would argue that because the selfie videos are free to create that they are in fact better. The truth is that both of them can be used to great effect. It is important, though, to know when to use each type.<br />
The reason is that each form of marketing has a different target and a different intention.<br />
If you were marketing your company as a professional operation, the selfie video is a bad idea. If however you wanted to build some hype or want to offer an up to date, latest news sort of marketing then the selfie video can work wonders.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihgx3o05tpJKqGQ4Dt2qkGK7qjYfkCN57CMw8PkGjSBWzNGdV-rj0XlbsbJOqT4lcs8i03h359IX68sufTEHws3bYtsBYu2nyYF6DMVjWJRp97MJE2B6MyyRkklwnFpbj-huGgV9z3ba84/s1600/friends-4cleaned.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Two woman taking a selfie video for marketing" border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihgx3o05tpJKqGQ4Dt2qkGK7qjYfkCN57CMw8PkGjSBWzNGdV-rj0XlbsbJOqT4lcs8i03h359IX68sufTEHws3bYtsBYu2nyYF6DMVjWJRp97MJE2B6MyyRkklwnFpbj-huGgV9z3ba84/s320/friends-4cleaned.jpg" title="Selfie video marketing" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
The distinction often comes between business marketers and affiliate marketers. Affiliate marketers often believe in only using the selfie videos because they are cheap or free so are more helpful. Business marketers often believe only high end corporate video will work. Actually there is a place for both in both scenarios. Some very successful affiliate marketers have realised that once they become successful they can no longer only do the selfie video because they need to show a level of successes to bring in a new audience and and new clientele. In the same way, business owners have realised that there are certain instances where a <a href="https://en.wikipedia.org/wiki/Video_production" target="_blank">video production</a> crew is either not available or not appropriate such as at an impromptu celebration or achievement. That is where a cell phone can be pulled out and used to capture the moment.<br />
<br />
The distinction should not be between what is cheap vs what is not. It should always be about what type of video is appropriate. Both can be beneficial and both can be effective but only if used correctly.<br />
While video production companies are not marketing companies, their experience with creating <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">video for marketing</a> can give you enormous insight into the right use of video at the right time.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwHqfNU2BwkqIXaYqF_3beMC34NLj8xcx5cP5DZgMYbgT-it-5a1uc0Uw30ARhtwuXk-yghxff-1jtYJV4qVlE7Z930LNixvEbrzHoazzOc3gkn4u8iJCC2iPY2YW5sAopWhZs8R3t8FFG/s1600/rawpixel-653769-unsplash.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A scene depicting a business meeting for video marketing online." border="0" data-original-height="1162" data-original-width="1600" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwHqfNU2BwkqIXaYqF_3beMC34NLj8xcx5cP5DZgMYbgT-it-5a1uc0Uw30ARhtwuXk-yghxff-1jtYJV4qVlE7Z930LNixvEbrzHoazzOc3gkn4u8iJCC2iPY2YW5sAopWhZs8R3t8FFG/s320/rawpixel-653769-unsplash.jpg" title="Business video" width="320" /></a></div>
<br />
<br />
There are also different ways video can be done with video production companies such as social media clips versus a full production. Video can be embedded or used as a stand alone advert.A video post can work well as an update on the business activities or to announce specials. Each type of video has it's place. There is no one video type that works in all situations, so be sure to know the differences and how to make the best use of them.<br />
<br />
It is also important to know <a href="https://videoproduction2018.blogspot.com/2018/11/where-to-use-video-for-marketing.html" target="_blank">where to use videos for marketing</a> and which rules apply to which video marketing platform. One question many would-be marketers ask is what technical specs apply to video marketing. There are different video codecs such as MP4, AVI and MOV. There are so many different types of video but the best for most marketers is to stick to the most common and most compatible format which is MP4 (H264)with a bit rate of between 4 and 7 Mb/s should work fine. If your video size needs to be limited then you could go below 4 Mb/s but the video quality would begin to degrade. Keep in mind that broadcast video can be as high as 150 Mb/s. So if you intend to advertise using broadcast video the cameras being used must start by recording at 150 Mb/s or above. For online HD video there is no minimum requirement but quality can begin to degrade below 7 Mb/s.<br />
<br />
Most importantly the type of video being used should match the platform and the audience correctly. An advert is not an About Us video. It is not a documentary. It is not a bragging video. It is a message which answers a pain point or need of a customer combined with a strong call to action. The purpose of a marketing video is to get people to buy or at least contact your business in some way. If the video does not achieve this then it is not a marketing video. It might be a branding video but it will certainly not bring buyers.<br />
<br />
So to the question "What type of video should I use to market my business", the answer is a targeted, effective, appropriate and of the correct size and quality video. This is why it helps to have professional assistance to create great marketing videos.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/K1ND_hm9C8E/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/K1ND_hm9C8E?feature=player_embedded" width="320"></iframe></div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com1tag:blogger.com,1999:blog-8960219269869990730.post-35468799170347058092018-11-23T04:27:00.001-08:002018-11-23T04:36:06.524-08:00Where to use video for marketing.Video marketing has been accepted as the go-to for business marketing. Businesses understand the power of video to reach an audience and to bring in new business. So successful businesses have high quality videos made and continually market themselves with it. Where many new comers to online and video marketing get stuck is where to use the video. For most businesses who are inexperienced with marketing with video the process is the same.A video is made and it is put on the company YouTube channel and that's about it. The company then hopes that somehow people will find the video and will watch it.<br />
<br />
It is important to understand that the <a href="https://upcity.com/local-marketing-agencies/lists/top-video-production-companies-in-new-york" target="_blank">video production</a> is only the first step and that the video is only a tool not a solution in it's self. Once a video is ready it should be used in a number of ways to create multiple streams of potential customers. That means posting the video on as many social media sites as possible and used on paid for advertising platforms.<br />
<br />
Before this is done though it is very important to know what the requirements are for the video to work on each platform. The most common mistake is to make a 30 second or even up to 2 or 3 minute video and thinking it is a one size fits all type of video. The problem is that not all advertising platforms have the same rules. Facebook for example only allows a video to be 15 seconds long as an advert. If you want to post a video to Facebook on one of your pages, it can be very long but not as a paid for advert. Each platform has a different set of rules regarding the size length and content of the videos. Make sure to check what the rules are for each.The easiest way to do this is to create an ad campaign on the platforms you want to use. In many cases, you will be able to go all the way to the point of uploading the video where the restrictions will become evident.<br />
<br />
What is a good ideas is to make different lengths of video for different audiences. It might be better to make completely different videos for each platform as your targeting will be different on each as well.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfwuOTQQl3fMM8DP4B5AUHSs_S7lELU4u2FHQTZa2xY2vdKrsEEvazSOL1XqQ1XCjqWTCnD4qCnePELi-hv2_NzJgUcMjUWBEHfFrCIRZer80PuehjVuogeBGnGzQCclc9giR5ffa56pry/s1600/digital-marketing-1780161.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Word image showing online marketing including video marketing" border="0" data-original-height="1047" data-original-width="1600" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfwuOTQQl3fMM8DP4B5AUHSs_S7lELU4u2FHQTZa2xY2vdKrsEEvazSOL1XqQ1XCjqWTCnD4qCnePELi-hv2_NzJgUcMjUWBEHfFrCIRZer80PuehjVuogeBGnGzQCclc9giR5ffa56pry/s320/digital-marketing-1780161.png" title="Digital marketin" width="320" /></a>Once you have had your beautiful adverts made by a professional <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">video production company</a> and you have established what platforms to use, and what specifications are appropriate, it makes sense to link them all together. This is where the SEO of video comes in and where your video can make a difference, not only to being visible, but also boosting your SEO for Google and all the other social media platforms you use.<br />
<br />
The linking can be as simple as having a link to your other platforms in the description of the video when it is posted. It is different when you use the video as a paid for advert as there is no description area but when people click on the video in many advertising platforms, such as Facebook, the viewer can be sent to, for example, your website or landing page.<br />
<br />
In some cases there is no linking at all, such as on YouTube adverts, so be sure to have a clear and and strong call to action with a memorable destination for the viewer to go to. Where a lot of video marketers make a mistake is to not know that "pop ups" on YouTube do not work on many environments such as XBOX ONE. The YouTube video will play but there is no ability to see or click on a "pop up" or even to click a link in the description. Annotations have also been removed on YouTube so it is much more difficult to get a viewer to click on a link.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCpfXfQFbZPD26m16ul0UeKvwijeOmjGHe9n_J6Thyphenhyphenl5K0043YDRBTNXdYbJbBpLzMV9_2KfiZEflGfSrEu5blUc8wxiE6T58JsccqToLaBRAw055vqBwL4eb6duEagqjh51e11xQHsQWX/s1600/entrepreneur-2904772.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Graph depiciting increase in sales from useing a professional video production to market a business" border="0" data-original-height="1075" data-original-width="1600" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCpfXfQFbZPD26m16ul0UeKvwijeOmjGHe9n_J6Thyphenhyphenl5K0043YDRBTNXdYbJbBpLzMV9_2KfiZEflGfSrEu5blUc8wxiE6T58JsccqToLaBRAw055vqBwL4eb6duEagqjh51e11xQHsQWX/s320/entrepreneur-2904772.jpg" title="Sales from video" width="320" /></a>With all of this said, your video must be worth viewing.You can go around spreading your video across all platforms but if nobody wants to watch it, you would be wasting your time. Be sure to make your video as high quality and attractive as possible. It is not a good idea to dabble with video production. If it is the first time your company will be making a video, be sure to use a respected <a href="https://en.wikipedia.org/wiki/List_of_video_production_companies" target="_blank">video production company</a> and, if possible, get advice from a professional. Local video companies in your areas such as the <a href="https://www.abav.co.za/" target="_blank">video production companies in Johannesburg</a> can walk you through the process and explain the pros and cons to you.This can help you save a lot of money in the short term and provide much greater success with video marketing and the the use of video for marketing in the long run.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/_REzzug3msY/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/_REzzug3msY?feature=player_embedded" width="320"></iframe></div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com020 Kruis St, Marshalltown, Johannesburg, 2107, South Africa-26.207816837975258 28.046106964144883-26.236312337975257 28.005766464144884 -26.17932133797526 28.086447464144882tag:blogger.com,1999:blog-8960219269869990730.post-29237107394691749172018-11-13T23:15:00.000-08:002018-11-13T23:28:22.509-08:00Top three mistakes video marketers make.Marketing with video and has seen an enormous jump recently and video production companies are working together with marketing companies to produce amazing videos for business marketing.<br />
<a href="https://www.abav.co.za/" target="_blank">Video production companies in Johannesburg </a>are moving more and more towards online marketing and away from broadcast video adverts. The problem is that many newcomers are taking short cuts and making bad decisions with video.<br />
<br />
In this article I am going to look at some of the most common mistakes businesses make with marketing with video.<br />
It is important to understand that there has been a divide between professional and non professional video creation. Many small time marketers like multi level marketers and affiliate marketers have pushed the message of self filming. This has brought a slew of bad ideas and bad productions.<br />
So lets look at the three top ways that video marketing is being done badly.<br />
<br />
<u><b>Video Marketing mistake number 1:</b></u><br />
<br />
One size fits all: <br />
<br />
With many online marketers there is a sense of video being a grudge purchase. Too many people see video as an obstacle to overcome so they want a fix-all solution that has worked for other people so they can do the same.<br />
This approach has not worked in the off line marketing world and will certainly not work online.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzDWUbvAQvYUflQlL_ex2bbFYHpTvtIAtfdNL_G6erCpF_162zaojEIMsz9Cq4PxH4TsWg-9ZvjMmDk10plPucB_vqFF-5JsA47971Sim8GYzLI1L8jyfS0cnm2apcTFFJV0qKqukGPf12/s1600/tv-channel-3413659.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Depiction of video used in a website for video marketing." border="0" data-original-height="893" data-original-width="1600" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzDWUbvAQvYUflQlL_ex2bbFYHpTvtIAtfdNL_G6erCpF_162zaojEIMsz9Cq4PxH4TsWg-9ZvjMmDk10plPucB_vqFF-5JsA47971Sim8GYzLI1L8jyfS0cnm2apcTFFJV0qKqukGPf12/s320/tv-channel-3413659.jpg" title="Online video marketing" width="320" /></a>Just because a video idea works amazingly for one company does not mean it will work for yours.<br />
Simply copying and pasting ideas from one industry to another often falls flat.Even copying an idea within an industry can end badly because many of your potential customers will think you simply copied your competitor which doesn't say good things about your company.<br />
While there are tried and tested techniques such as the flow of the advert, or marketing video, and a good call to action, simply copying a video verbatim is a really bad idea.This is especially the case where you may go the cheap route and make a cheap knock off of a video done by a <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">professional video production company</a>. <br />
The question you should ask is "what is the problem or pain point that your customer has?" and "how can you speak to that?" This way your message is targeted and way more effective.<br />
<br />
<u><b>Video Marketing mistake number 2:</b></u><br />
<br />
Viral video<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDQUxA6v0QwYY4PKivnfGwGi_cgU0mHAjzPxGtqROlhAKSUI6Zz5GE-7na7OInmIslu5ih2WbNA-9U6XqyKID5dxiOoOM2lFaHkXetcsgaxuKemR6-y683n_YRrJlzrqLZ8SEN28YgnKhd/s1600/cat-3737295.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="cats in a funny cat viral video." border="0" data-original-height="1110" data-original-width="1600" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDQUxA6v0QwYY4PKivnfGwGi_cgU0mHAjzPxGtqROlhAKSUI6Zz5GE-7na7OInmIslu5ih2WbNA-9U6XqyKID5dxiOoOM2lFaHkXetcsgaxuKemR6-y683n_YRrJlzrqLZ8SEN28YgnKhd/s320/cat-3737295.jpg" title="Viral video" width="320" /></a>The myth of viral video has probably done some of the most harm to small businesses compared to anything else. Firstly, viral video will not bring more customers. It will simply bring more viewers from which you will probably gain nothing. The classic funny cat videos, can garner multiple millions of viewers and result in zero sales. This is because the entertainment factor is high and the shareability is high but the business message is exceptionally weak or non existent. The only people who make money from viral videos are content creators who post the videos on platforms like <a href="https://www.youtube.com/" target="_blank">YouTube</a> and make money from YouTube's advertising.<br />
An effective video is not a viral video. An effective video targets your potential clients and gets them to follow through with a call to action. The approach of getting as many views as possible and then praying that it converts to sales is a really bad idea. Effective targeted video is what has helped many businesses grow.<br />
<br />
<br />
<u><b>Video Marketing mistake number 3:</b></u><br />
<br />
Poor quality.<br />
<br />
<div style="text-align: right;">
</div>
While newcomers are always looking for more cost effective ways to market their business, the short cuts have many pitfalls. The all too common mistake is to buy a camera or even worse grab your cell phone and begin shooting. This idea was possibly birthed by the affiliate and multi level marketing industry where personal interaction is gold. This approach can be very effective in a very specific niche. If you want to convince people that you are real and want them to connect to you personally then a shaky cell phone video can work. <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS1U-WnJj3FcqZUWIm455s0UpVn_vLPa-bItWc5qouC5Z5q2kljDHdTyAdlSihwI5JmS847QyIKBHMAfpGd-rtdGaS36dG_nvNThe0GV82aCVwRX5a3zQKALdJIU-I66QAKHOuXyxYjsRR/s1600/selfie-1022967_1920.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Business owner doing a low quality selfie video for online marketing." border="0" data-original-height="1306" data-original-width="1600" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS1U-WnJj3FcqZUWIm455s0UpVn_vLPa-bItWc5qouC5Z5q2kljDHdTyAdlSihwI5JmS847QyIKBHMAfpGd-rtdGaS36dG_nvNThe0GV82aCVwRX5a3zQKALdJIU-I66QAKHOuXyxYjsRR/s320/selfie-1022967_1920.jpg" title="Selfie video" width="320" /></a>The problem is that many small business think that this approach translates into business marketing. Nothing could be further from the truth. If your potential clients see you doing that sort of thing, their sense may be that you are a fly-by-night sort of a business and there is no trust whatsoever.<br />
The video work, and overcoming being in front of the camera, can result in damage to your company image instead of boosting it. This is money badly spent and even worse, can damage your company in the eye of the viewer.<br />
There is a place and a time for "low quality" video but it does not work in every situation, especially if you have high paying clients who expect quality, value and trust.<br />
<br />
<br />
While there are many other mistakes that newcomers make with marketing with video, avoiding these three could make a huge difference for you. It is important to remember that there are no guarantees in marketing of any kind, even video. Many people have seen success with their video marketing but that does not guarantee that it will work for you and your business. That is why it is important to get professional advice when embarking on a video marketing campaign.<br />
Online video marketing can be way more affordable compared to the old way of broadcast advertising but that does not mean that it is cheap, free or guaranteed to bring your business any results. Be sure that you understand your industry and get good solid advice on how to market your business.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/K1ND_hm9C8E/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/K1ND_hm9C8E?feature=player_embedded" width="320"></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-42106598495399358992018-10-11T00:59:00.001-07:002018-10-11T01:04:12.918-07:00Marketing With VideoMarketing with video has become the prime focus for many marketing companies and company owners who need to market their small businesses. Many people have heard about the power of video and are convinced that it is the option for them. They have seen the statistics, read about the success stories and so want to do the same for their business. The problem is that most people know very little about video, how to use it and and how to make a success of it.<br />
The result is either blindly doing it themselves with little to no experience in either marketing or video productions or they approach a big expensive video production company and hope to leave it in their hands.<br />
Neither of these approaches are the best idea. Firstly <a href="https://en.wikipedia.org/wiki/Video_production" target="_blank">video production</a> companies are mostly not marketing companies and the DIY route is fraught with peril.<br />
<br />
It is therefor important to have at least a basic understanding of video production and a basic understanding of marketing. This information is however hard to come by in a format that is easily digestible and easy to implement. That was until now. <a href="https://www.facebook.com/ABAVvideo/" target="_blank">Absolutely AV video productions</a> in Johannesburg has started to put together a series of eBooks to help small businesses to understand, and to begin using, video for their marketing.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/K1ND_hm9C8E/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/K1ND_hm9C8E?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
While most video training will go straight to the technical details to be more educational, the amount of information can be very intimidating for most people. What is more import than having tons of technical learning is rather to have an overall understanding of video and how it is best used for marketing your business. This way if you use a <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">video production company in Johannesburg</a> or anywhere else in the world you will at least have enough understanding of the process and, more importantly, the road map to be sure that you make a success of it.<br />
<br />
In the same way that you don't need to be able to fly a plane to make use of the airline services more effectively, knowing how it all works, in a way that affects you, will potentially make or break your success in arriving at the final destination.<br />
In this vein, video productions require expertise just like flying an airplane but you don't need to have those skills. You do however need to know how to avoid being overcharged, being misdirected and spending on wasteful <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">video productions</a> and marketing that delivers no returns. Video marketing is not something that should be seen as a throw-away. As much as there are no guarantees in any form of marketing, knowing some basics and having inside knowledge of how the professionals have had success with it, can help you save a lot of money and dramatically improve your chances of success. Return on investment is what it is all about.<br />
<br />
Effective marketing becomes self funding because of the impact on your bottom line. Gone are the days when business could see advertising as a tax write-off . Now adverting, and especially combined with the additional expense of video, needs to provide effective measurable results which not only improve your branding but actually bring new clients and make your business more money. The <a href="https://www.soundideavideoproduction.co.za/home/" rel="nofollow" target="_blank">video production company</a> is part of the overall solution.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.abav.co.za/" rel="nofollow" target="_blank"><img alt="https://www.abav.co.za" border="0" data-original-height="1600" data-original-width="1455" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilugWszCeY0C7c3OJf9m2N-hq6aiV-MVQYIQOEWcwNTsjwxbpuXT8Ea_8mNhb8mz7UqoTtNrwsozhQjpEuy3ECImHcBTOhhi0MlbfFPD_U3h2HcnTQSCKa9jxHtmzVxHFdwWyVDqvYKVtN/s320/3D+Page+Part+1.png" width="291" /></a></div>
<br />
One of the key take-aways of the eBook is that the video used has to fit the desired result. Many businesses make the mistake of thinking that any video will do as long as it promotes the company. This is very misguided as the vast majority of people simply do not care about your company or what you have to say.They are interested in what they can gain from using your companies products or services. So it is very important that the video not only speaks to the needs and wants of the viewer but that there is a call to action which gets potential buyers to follow through with some some sort of action which could be a purchase or simply some sort of activity that will begin communication between this person and your company. The belief that the video by just being a video is good enough is simply ridiculous. For marketing to be effective it must reach the right people and show those people why using your product or service is not only in their best interest but is in fact a no-brainer.<br />
The belief that simply pumping out a message over and over will bring more sales, is as old as it is pointless. Effective marketing brings result.<br />
<br />
The eBook is available for free by contacting Absolutely AV on info@abav.co.za<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com2tag:blogger.com,1999:blog-8960219269869990730.post-26571778374374345292018-07-21T02:07:00.003-07:002018-09-15T00:52:42.524-07:00What should social media video look like and can video production companies do it for me?For most businesses social media marketing is something they would prefer to pass on to somebody else so social media video should be done by video production companies right?<br />
<br />
It is not difficult to find statistics related to video and the impact that is has on the internet as well as its appeal to social media marketers. In the past it was good enough to post a single image like an info graphic or simply a pretty message like a quote of the day. While those days are not completely over they are close to it. Video has taken over due to it's attractiveness to the viewer. The problem is that video is way more difficult and way more expensive than a simple image. This is both a good and a bad thing. While many just see the cost and difficulty, others who are more advanced in things like SEO, see a way to stand out in their marketing. Video productions have certainly exploded across the web, and social media, but are still in the minority. That means that although there are more costs involved, now is the time to be ahead of the pack. There will come a time when it is expected to have video and the additional cost will not give your company any benefit over the competition. It will simply be required that you have a video included in your social media just to not be left behind.<br />
<br />
So if your marketing budget is limited and you have been stuck on the path of low return on investment when it comes to social media engagement, what is the answer?<br />
Some have turned to making short selfie style videos using their phones as a video camera. While this is not necessarily bad, it does have some problems. The first is that you have to put in the effort on a constant basis. Most small businesses cant be bothered to even post a message everyday, never mind a video production. With social media in general most small businesses have opted to use a social media management company at an affordable cost to keep them up to date with social media interaction. So the answer can be very much the same but using video. The problem is that many, if not most, social media management companies don't have the slightest idea about video. There are some rare examples of marketing companies who have this in the bag. One of those is a company called <a href="http://webspresso.co.za/" rel="nofollow" target="_blank">webspresso</a> , who provide cost effective video for social media marketing in the same way you would have your normal social media management handled.<br />
<br />
So the big question is what does social media video look like?<br />
Is it a full video production? Is it an info graphic sort of a thing? Is it expensive? How can I get video in my social media campaign and go back to focusing on my business?<br />
The answer is pretty amazing.What social media video is, is a short attractive, cost effective way of getting a message across. In the same way that a picture was used to put a message across and keep you interacting with your client base, so social media videos are now doing the same.<br />
<br />
So who is actually doing this video stuff? These are small creations by video production companies. They are wonderful little "finger food" style video productions put together by <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a> and around the world. They are very short, very attractive, highly effective tools, which will soon completely replace info graphics and image posts.<br />
<br />
Here is an example of a social media video put together using one of the fantastic templates created by video production companies as opposed to graphic designers.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/fhw5O_jAJA0/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/fhw5O_jAJA0?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
There many types and varieties of videos that can be used for social media video productions. They can be as simple as logo animations to very short adverts like those you would see on TV.<br />
Here is an example of a TV style advert which is also a template style but has a broadcast feel to it.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/KQywfl0s6J4/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/KQywfl0s6J4?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
These little gems are the answer to most social media marketers woes. To find out more or to have some video clips made for your business contact one of the best video production companies in Johannesburg: Absolutely AV Video Productions. Call: +27 11 462 7816 or go to <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">https://www.abav.co.za</a>.<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-87386509552411359422018-06-09T03:59:00.001-07:002018-09-15T00:55:27.084-07:00Advertising With Video Production Companies in Johannesburg.For all the types of on line marketing, there is the use of video to boost viewers and attract buyers. With the amount of on line marketing focusing on "free marketing" some have lost sight of the fact that paid for advertising still works.<br />
<br />
While social media really does some amazing things to bring in an audience, advertising goes straight to it. The social media and other forms of on line marketing are essentially creating an audience of some kind. This audience is then targeted for sales. There are, however, a large section of your potential buyers/clients who will not become part of your audience. These people can simply be advertised to. It has been seen by many that advertising is "old school" and ineffective. This is not the case. If done wisely can be the most effective way of getting sales.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6Xfhyphenhypheny7PGuoO2WNKVp8-KFpKiWWoQPrjsxIZxSYs6b1i92VoccTnw5o1jXMq_Jas6bHZLQGxtsOLs_EJ5ExaJ95LZGBBNEBw8YfWwcDZhTNUgBuRt-I-Q8ORNIA3AvrRpgwXv8eDtBL7l/s1600/Free+Advice.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Sales projections by marketer showing return on investment by growth of sales from advertisng with video." border="0" data-original-height="838" data-original-width="1280" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6Xfhyphenhypheny7PGuoO2WNKVp8-KFpKiWWoQPrjsxIZxSYs6b1i92VoccTnw5o1jXMq_Jas6bHZLQGxtsOLs_EJ5ExaJ95LZGBBNEBw8YfWwcDZhTNUgBuRt-I-Q8ORNIA3AvrRpgwXv8eDtBL7l/s320/Free+Advice.jpg" title="Advertising Projections" width="320" /></a></div>
<br />
<br />
It is important to remember that it is the ROI (return on investment) that counts. If you spend $1000 on advertising and get $10 000 in sales with a profit margin of 20% Then your profit is $1000 after the advertising costs are factored in. If you spend three weeks doing a social media campaign which results in $10 000 sales your profit is $2 000 but you have to factor in time spent. If over the three weeks you spend 100 hours working on the campaign then the difference of $1 000 is at a rate of $10 per hour. Is it worth working for $10 an hour?<br />
<br />
Although you may have paid out less money, the cost in time is important. This is where many people see the difference. Yes you will need the money to start off with, but the difference can be spectacular. There are many who sell on line products who see a 3 to 1 return (ROI). Places like Facebook have shown many on line sellers this kind of return. They invest around $30 000 in adverts and get $90 000 in sales. If you only have a profit margin of 20% then this will not work. That is because 20% of $90 000 is $18 000. So spending $30 000 on advertising means you lost $12 000 after doing all the sales. However many sales on line have an almost 100% profit margin because they are electronic products. These are things like training programs and information. They can be duplicated with no extra cost. The only thing used up is band width which is cheap for most people.<br />
<br />
In this way, although going the free route could bring you sales, if you advertised instead you could focus on the sales. The ROI is lower but the time spent is less. It comes down to what you value most.<br />
What is important is to keep in mind that advertising still works. What is also important is to keep in mind that there are production costs to be added to the advertising costs. Going the advertising route and not paying for an advert or commercial to be made is a bit strange. You are going the route of spending money, over that of time, so D.I.Y. is not the most brilliant choice. Advertising is more expensive so needs to be more effective. The quality of the commercial can affect the response rate to it. With all the money spent on the advertising, it makes sense to use a professional video production company to make the video. The cost factor is minimal in big advertising budgets. A good quality advert or commercial can cost as low as $1000 or $2000 if you find the right company. There are video production companies who charge over $10 000 and even $100 000 for a commercial but they are not needed in this case. Unless you are trying to launch a new soda drink into the market, these are an over-kill.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCi2f89Otpd6kNfHXy9I75KIQlgp-dye1A5HIkdOcUMQ65NdyBcjYNNpNiTXsl1KWFFeLbNti8189yucFkuUBdHxogR57zAwau7HMbam8GqCwZO1NC_t7glCGbJZpIcpDPPA9Bn048xAkd/s1600/Video+Production+Dolly+Wheels.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Staged set up for advert commercial by video production companies in Johannebsurg." border="0" data-original-height="853" data-original-width="1280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCi2f89Otpd6kNfHXy9I75KIQlgp-dye1A5HIkdOcUMQ65NdyBcjYNNpNiTXsl1KWFFeLbNti8189yucFkuUBdHxogR57zAwau7HMbam8GqCwZO1NC_t7glCGbJZpIcpDPPA9Bn048xAkd/s320/Video+Production+Dolly+Wheels.jpg" title="Video Production" width="320" /></a></div>
<br />
Most targeted advertising just need to be good, not the best. This is where most corporate video production companies come in. They may not be winning awards for their production work but that is not what matters. What matters is the quality of work they can supply. At this point it is also good to mention that a good voice over artist can go along way to making your video pop.<br />
It is important to remember though, that <a href="https://www.abav.co.za/" rel="nofollow" target="_blank">video production companies</a> are not marketing companies.<br />
<br />
The marketing companies or <a href="https://www.abav.co.za/website-video.html" rel="nofollow" target="_blank">online marketing companies</a> come up with the concept for the advertising campaign and the video production companies create the advert. Some marketing companies even work out the best platform, and repetition rate etc, for the most effective use of the advert. The marketing company however ads more cost of investment. That means lower ROI. Or does it? If your advertising is not effective it may cost you more than you get back. Using a marketing company, can in many cases, not only improve your chances of being effective with your marketing campaign but can often help it not to be a total failure. Many people are working on the idea that all advertising campaigns are effective and its just about being the most effective.This is not always the case.Many advertising campaigns fall flat and have next to no return.This can result in all the advertising spend resulting in just about no return.That is just like throwing the money away.<br />
<br />
Unless you don't have any money to invest in a proper marketing campaign it helps to get the experts in. At the same time it is also important to remember that even the experts get it wrong sometimes. There have been <a href="https://en.wikipedia.org/wiki/Advertising_industry" rel="nofollow" target="_blank">advertising companies</a> who have got it spectacularly wrong at times. These campaigns have not only not resulted in more sales but have damaged the brand in the process. There are some well known soda commercials that come to mind. Some companies have even been boycotted after a marketing campaign. These spectacular failures by marketing companies are not the norm though. The marketing companies would not be in business for long if their campaigns were always failing.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZZ-HJVAxS8C_8Ve2gqllrMuxmOn-pfPLFhtCBg8KUwcg2atN5G7P-w9yDrODRdcR432OOJ7FavWSc3p2RoEpTQCaqik64yg5u8vlvFcGigt-HDmL-tdeGGifaDfgCxAn0CF53iRwug406/s1600/Feb+2018+Online+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Marketing on websites and social media marketing using video as the main marketing tool on all platforms." border="0" data-original-height="426" data-original-width="640" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZZ-HJVAxS8C_8Ve2gqllrMuxmOn-pfPLFhtCBg8KUwcg2atN5G7P-w9yDrODRdcR432OOJ7FavWSc3p2RoEpTQCaqik64yg5u8vlvFcGigt-HDmL-tdeGGifaDfgCxAn0CF53iRwug406/s320/Feb+2018+Online+marketing.jpg" title="Online marketing" width="320" /></a></div>
<br />
<br />
So where to begin? First figure out how much you can spend and comfortably effort to lose without any return. Advertising. although not as addictive is still a gamble but in the case of business a very necessary one.<br />
Then if your budget affords, chose a marketing and branding company. If that is not in the budget find the best video production company you can afford. If that is not in the budget, begin a campaign of prayer. If that doesn't suit you just go with wishful thinking. Jokes aside. Marketing is serious business and should have have the money spent on it. <br />
<br />
If you seriously want to market your business you need to get over the idea that it is cheap and easy.<br />
The most successful businesses have the best marketing campaigns. It's a simple as that. So you need to choose. Is it a risk worth taking? Only you can decide that.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/Tt_A3GkkFvg/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/Tt_A3GkkFvg?feature=player_embedded" width="320"></iframe></div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-51195036865469918312018-05-01T03:32:00.004-07:002018-09-15T00:57:53.620-07:00Who Is Absolutely AV Video Productions?Absolutely AV video productions is a <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">corporate video production company in Johannesburg</a>. Although most blog posts here are about the video industry or ways to use video, this article is purely about one video production company. While this may not be of much use to those seeking general information on video services, some people who are looking for video production companies in Johannesburg need to know more about the company.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_5uR18yE6Kw9z44boX2IgW6Bb2RcMVnR3AsJp9ZzK7MMuFq4ukf-JHqd-TE69RpS66SNWGcb1n1y8W9Q9qoHVMJztwa2zzCYm_dufmcGTDmoz8yg-j_AzQfi1GjSWk2QiWT8VIyFqeIHy/s1600/Absolutely+AV+Logo+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Logo for Absolutely AV Video Productions" border="0" data-original-height="209" data-original-width="417" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_5uR18yE6Kw9z44boX2IgW6Bb2RcMVnR3AsJp9ZzK7MMuFq4ukf-JHqd-TE69RpS66SNWGcb1n1y8W9Q9qoHVMJztwa2zzCYm_dufmcGTDmoz8yg-j_AzQfi1GjSWk2QiWT8VIyFqeIHy/s320/Absolutely+AV+Logo+1.png" title="Absolutely AV Logo" width="320" /></a></div>
The information here might help those trying to understand how video production companies operate as it will show what services are available.<br />
Often it is assumed that most people can tell one <a href="https://en.wikipedia.org/wiki/List_of_video_production_companies" rel="nofollow" target="_blank">video production company</a> from the other and what they are all about. As much as the Internet does offer a way of finding out a lot about a company, if it is not outright stated what the company is about, all you will find is opinions about a company.<br />
These can be reviews or uninformed comments from an outsider looking in. Firstly most reviews are not a good way to base an opinion about anything because about 90% of people who bother to do a review do it because they are upset about the company or service they used. Although if a company has many of these reviews it might be a good idea to avoid that company but in general reviews will be negative for almost all companies because of how reviews work. If every person was forced to do a review of services they received, most reviews would be positive.The reason is that most people keep using services and companies that they are happy with. The effort of doing a positive review for a company has no benefit for the consumer so unless some exceptional thing happened, most people wont bother, unless it went wrong so want some form of pay back. This makes reviews very skewed.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGXtXEVIcB2tVfqeys52gXmxR_oUbpcGxtO-7ocgQtTG3-EAChso87hEISlsgIAuWFld1GgQdNDdX3pazMY__5LKM4PWqYajfIvc0qBuybPHjDgogElkc8r0xNmwMscT5_ZI9lIga2k7oJ/s1600/Production+Comapny+In+Gauteng+1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Video Production companies in Gauteng" border="0" data-original-height="810" data-original-width="1216" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGXtXEVIcB2tVfqeys52gXmxR_oUbpcGxtO-7ocgQtTG3-EAChso87hEISlsgIAuWFld1GgQdNDdX3pazMY__5LKM4PWqYajfIvc0qBuybPHjDgogElkc8r0xNmwMscT5_ZI9lIga2k7oJ/s320/Production+Comapny+In+Gauteng+1.jpg" title="Gauteng video productions" width="320" /></a>That is why, although <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Absolutely AV</a> has had no bad reviews at all, it does help to put information out about the company that is not skewed by perception.<br />
For many customers of Absolutely AV, the service they receive way outstretches the price they pay for the service. This is not accidental but a concerted effort by Absolutely AV staff to show that the services, the company supplies, are not only worth the money but above and beyond what you would expect from other video companies.<br />
<br />
The video industry, as big as it is, is still a very competitive one and so going the extra mile is an absolute necessity to show not only that we are different but that we are a good fit for your company.This means, not only providing fast efficient services but also helping customers with their project. Many <a href="https://www.imagelab.co.za/" rel="nofollow" target="_blank">video production companies</a> try their best to define their role in a project to avoid being caught up in the extra work that is not paid for. Absolutely AV, while still careful to not get caught in an overindulgent project, tries to go out of their way to assist in areas that were not actually charged for.<br />
Absolutely AV works towards completing the project by first assisting the client to understand what is needed to complete the video. These are often spoken about even before the quote is done but in many cases, a client is in a rush to get a quote and get working on the video. This results in areas of the project being a surprise to many newcomers to video marketing and other video projects.<br />
<br />
These can range from script writing assistance to help with presentation. It is a common mistake for people to assume that because they are used to presenting to an audience, will be able to do the same in front of a camera. This new information often comes as a shock as the presenter gets a touch of stage fright. The presentation should essentially be the same off camera but what happens is that a subconscious fear of public speaking kicks in unexpectedly. This can be a hurdle that many , even experience presenters, can struggle with. This is one of the areas that <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Absolutely AV</a> shows true brilliance. With decades of broadcast experience and presenter training under their belt, a hurdle of monumental proportions can be overcome with great ease. Not only is it easier for the presenter to be able to complete the task but the video also looks better and more professionally performed.<br />
This final pro look is important for many who feel very self conscious about being in any form of recording.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAKLvBGltRDqjVxM145XFC3bUJIU-rOtSOycBrZIADvx9xO-aOTg5y7CP7a0R9fSSuB1paUEEl2I-cAUTgr2Ssjvb5vf4zjF8qgYHj6wq1rVK1Jw1YCorHmMi-CGEEHFRvcY9V5Z7xUB4i/s1600/Video+Production+companies+in+Johannesburg.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Video Production Companies In Johannesburg" border="0" data-original-height="243" data-original-width="384" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAKLvBGltRDqjVxM145XFC3bUJIU-rOtSOycBrZIADvx9xO-aOTg5y7CP7a0R9fSSuB1paUEEl2I-cAUTgr2Ssjvb5vf4zjF8qgYHj6wq1rVK1Jw1YCorHmMi-CGEEHFRvcY9V5Z7xUB4i/s320/Video+Production+companies+in+Johannesburg.jpg" title="JHB Video" width="320" /></a>It is in these ways that Absolutely AV stands way above the other video production companies in Johannesburg, who often are so focused on the technical side that they miss the personal touch. Its not all about making the client feel that they got all the bells and whistles, but about having the client feel comfortable and assured of a good outcome. The trust placed on video production companies needs to be taken great care of.<br />
<br />
Absolutely AV provides a range of video services and post production video services. These include title graphics, 2D or 3D animation, voice overs, script writing, moving camera operation and many on site extras such as release documentation. The documentation is also an area that is often neglected by many video production companies. Some are unaware of the importance of all contracts and release documentation, or are wilfully intent on bypassing this, difficult but vital, part of video production. It's all these additional unseen parts of the service that make Absolutely AV video productions a high quality yet affordable service for small and medium sized businesses to use for their on line marketing and training videos.<br />
<br />
To find out more about Absolutely AV go to <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">http://www.abav.co.za</a> or simply <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">www.abav.co.za</a> .<br />
Absolutely AV was established in 2003 and has provided a range of AV services from event video to event audio visual equipment and marketing videos. Absolutely AV specializes in online marketing videos for small business. For some examples of the videos made by Absolutely AV, check out the video below.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/GK0Fod7T2pU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/GK0Fod7T2pU?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-57758542829486499722018-04-25T23:59:00.002-07:002018-05-04T01:12:31.759-07:00Voice overs for Corporate Video Productions and Broadcast AdvertisingIts clear that voice artists are essential when it comes to corporate video productions but how does the pricing structure work and how do the <a href="https://www.voices.com/" rel="nofollow" target="_blank">voice over artists</a> fit into the picture?<br />
The voice artist is thought, by many newcomers, to be an employee of a sound company. In the very distant past the idea of a voice artist or even a musician being an employee was a normal thing. Many had reasonably good monthly salaries. This however changed many decades ago and there are very few full time employed <a href="http://provoiceusa.com/" rel="nofollow" target="_blank">voice artists</a>. The vast majority of voice artists are either freelance voice actors or are employees for a different purpose and happen to be able to do voice overs so are used within the company that they already work in. Some voice work is even done by people who are not actually voice artists but as a result of budget constraints have to stand in as the voice artist.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLPsTS5IdQCnw_YlMHcHqeERtsm5WGyvF4N6JBFtQ_Dl2zCS6Bs9XeIk72ROvAyxoiWZlzik_h3owmy3i5FWTOm6MUpMU8OBJUH1ub5ErBQZ8rNx50zvO93uqfA4Vqbgseetj8elCIzgkb/s1600/Studio+Mic+2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Microphone used by voice recording studios for voice artists to do voice-overs." border="0" data-original-height="252" data-original-width="454" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLPsTS5IdQCnw_YlMHcHqeERtsm5WGyvF4N6JBFtQ_Dl2zCS6Bs9XeIk72ROvAyxoiWZlzik_h3owmy3i5FWTOm6MUpMU8OBJUH1ub5ErBQZ8rNx50zvO93uqfA4Vqbgseetj8elCIzgkb/s320/Studio+Mic+2.jpg" title="Studio Quality Microphone" width="320" /></a>The pricing of voice overs have seemed to be almost random in many cases but there is a standard for voice work pricing. This is a pricing structure used by voice artist agencies to keep track of talent payments and to be able to offer their talent at fixed prices. This helps to make quotations for projects a bit easier because the numbers are pretty straight forward on a list of types of voice work. The only problem for many video production companies is that the pricing is very high. The cost for a <a href="http://www.abav.co.za/voice-artist-voiceover.html" rel="nofollow" target="_blank">voice over artist Johannesburg</a> based has to include all the commissions and over heads of the voice talent agencies. That means that, although in the high end voice industry it keeps voice artists earning a good living, it also keeps it out of reach of the less expensive <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">corporate video production companies</a>.<br />
<br />
<br />
In many cases the official fee for a voice artist is at a higher cost than the entire video production. This is especially the case in very lengthy video productions of more than ten minutes up to many hours. These lengths of voice recording are simply too expensive for them to be done by voice over artists. This is where most companies will make use of their own staff or professional trainers to do the voice overs. One of the biggest problems for many video productions is the residual fees that come after the recording is done. For professional voice artists, the need to pay additional fees is considered part of the pay structure. Even though no further recordings are done, more money needs to be paid, determined by the length of use. If the voice recording is only used for the allotted time frame, there are no more payments required. If however the company or marketing agency continues to use the voice over, whether in video format or voice for radio etc, there needs to be additional payments.<br />
This can be a great frustration for both artist and marketing company.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-AWZeU96h04vPL5xJiRw5wdX9a8T-B3L0J_SDlbzWFFUAR8T1y0QFugNo3WrhYwdODWrUw_6oqV5jKRKXvmCnYyIVkJZTu1x4Z0sjiX4BnOPOCw1AdM1d6r3LDz15ual0jJIxOser2JPT/s1600/Beginner+Voice+Artist.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Very young person with microphone depicting the inexperienced voice over artsits doing their own voice over recording." border="0" data-original-height="875" data-original-width="1600" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-AWZeU96h04vPL5xJiRw5wdX9a8T-B3L0J_SDlbzWFFUAR8T1y0QFugNo3WrhYwdODWrUw_6oqV5jKRKXvmCnYyIVkJZTu1x4Z0sjiX4BnOPOCw1AdM1d6r3LDz15ual0jJIxOser2JPT/s320/Beginner+Voice+Artist.jpg" title="Beginner Voice artist" width="320" /></a>There are many cases where voice artists will discover their voices being used way beyond their allowed length of time and not receiving payment for it. This is where the <a href="https://voicebunny.com/#/" rel="nofollow" target="_blank">voice talent agencies</a> step in to try to recover the additional fees. The frustration for the marketing company is that they have to constantly readjust the costs for the production long after the production is completed. This means that there is never a sense of closure because, each time the voice recording is reused, there needs to be new payments.<br />
<br />
There are however a few voice services emerging that offer something completely different. It stems from the idea of copyright free music. That is that, when you purchase copyright free music, you are able to reuse it indefinitely and for any project, except reselling the song in its entirety. This thinking has resulted in voice-overs being offered on an unlimited use bases. In many cases it is assumed that the voice recording is used on an unlimited basis anyway, only to find that more fees are needed.<br />
This new style of voice over service allows <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a> and small businesses to get on with their marketing without the worry of hidden fees appearing later-on down the road. It makes it a lot easier to calculate total production costs and when video production companies and their clients go their separate ways, no financial problems appear in the future.<br />
<br />
This new arrangement however does mean that the voice artist will lose out on any additional money but it does increase the chances of making more money initially. This is because more <a href="https://en.wikipedia.org/wiki/Category:Video_production_companies" rel="nofollow" target="_blank">video production companies</a> are willing to take on the unlimited use voices, over the ones with residual fees.<br />
The separation though is often in the amount of fame involved. An unknown voice artist cannot dictate higher fees like more well known voice artists and are also less likely to be used at all. This unlimited use gives the lesser known voice artist an edge over the more well known voice actors.<br />
There are very few famous radio presenters or actors who will agree to unlimited use of their voice recordings. They realise that their voice is a commodity and know its value. They also know that voice quality does not last forever and eventually they will no longer be able to make money form their voices. So what ever money they can make they want, and any residual payments will help in the future.<br />
This means that in general the unlimited voice usage will be for lesser known voices. These are not necessarily lower quality voices. They may simply be voices artists at the early stage of their career so may be good quality, just not well know yet. They may also be voice artists who did not follow the route of fame but are still very good at what they do.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIADRNRvdAxk2dxsdoY7RQ6HwhwfX2-UG1L7cmMABAPnFAIUG2yd8zdRrmBneXqZxrPjQ638WxSxQj4Kppl4yX_0YEEkXn4fWKFiHs0O9ZbrE-rOQHXKDenblpzLnE43Q0kKBOozLZso9_/s1600/Sound+editing+to+process+voice+artist+voice+12+For+Video+Productions.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Sound equipment in studio depicting sound editing of voice overs." border="0" data-original-height="909" data-original-width="1600" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIADRNRvdAxk2dxsdoY7RQ6HwhwfX2-UG1L7cmMABAPnFAIUG2yd8zdRrmBneXqZxrPjQ638WxSxQj4Kppl4yX_0YEEkXn4fWKFiHs0O9ZbrE-rOQHXKDenblpzLnE43Q0kKBOozLZso9_/s320/Sound+editing+to+process+voice+artist+voice+12+For+Video+Productions.jpg" title="Recording and editing sound studio" width="320" /></a>What is a new emergence is voice artists who can provide their own recordings. In the past, it was considered the norm to have a recording studio booking that meant having a producer and sound engineer included for all video productions. These costs could easily double the price of the voice over. This can be eliminated by the voice artist recording themselves. These are however quite rare because the skills to be a sound engineer are required. If low quality cheap recordings are needed, then this is not a problem but if the voice recordings are to be used in corporate marketing or broadcast advertising, then the quality is very important and very few voice artists are able to provide this. The knowledge of microphones and their use along with the audio equipment and sound editing software are vital. There are many who think that simply using a free piece of downloaded audio software with a few lessons on YouTube can result in the same skills. This is a fools errand. The quality required for <a href="http://www.abav.co.za/corporate-video.html" rel="nofollow" target="_blank">corporate video productions</a> and broadcast are simply not going to be achieved this way. Mostly the chances are that the recordings will be poor and the editing even worse.Doing a voice recording is not the same as doing professional voice recordings.<br />
<br />
The <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">commercial production companies Johannesburg</a> based will often only use voice artists through voice talent agencies, even though they cost more, to make sure the production is high quality. They will often also insist on a professional studio being used along with a skilled sound engineer. The reason is that these costs pale in comparison to the overall costs of the high end production and the costs involved with either online or broadcast advertising. The commercials you see on TV or on YouTube adverts can cost hundreds of thousands if not millions of dollars so the voice artist cost can be a drop in the bucket. This not the case though with many corporate videos.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvbscyqsA1sZO7vRRla59TGoLY894EtJUAGr5VE0O9_nNWlRRCNdj-DMA2xodS9iIfeZDUoLdOOOOPHb3mP2jpUwqoHZyl8YmdtXBffg3AFkhOOw92cducKmnozhxoSTJtJLCyKeDdu4No/s1600/High+Quality+video+production+company.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="High quality scenery captured by professional corporate video production companies." border="0" data-original-height="522" data-original-width="1280" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvbscyqsA1sZO7vRRla59TGoLY894EtJUAGr5VE0O9_nNWlRRCNdj-DMA2xodS9iIfeZDUoLdOOOOPHb3mP2jpUwqoHZyl8YmdtXBffg3AFkhOOw92cducKmnozhxoSTJtJLCyKeDdu4No/s320/High+Quality+video+production+company.jpg" title="Video Production Companies" width="320" /></a></div>
<br />
<br />
<a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Video production companies Pretoria</a> based, and around the world have started using many online voice services like those who's voice artists are providing their own recordings. These vary from cheaper low quality services to very high end, fairly pricey, services but are great quality. The voice over industry is, at this point, a very mixed bag of established voice services and agencies and a spread of varying quality services. Be sure to get a sample of previous work before ordering any recordings. It is important to check both the voice quality and the recording quality. Ask for "dry" voice demos without music or effects which can hide low quality voice recordings. Corporate video productions need to maintain a level of quality so need the best quality voices they can get while keeping it all within budget.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/kdJgE9tCGvQ/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/kdJgE9tCGvQ?feature=player_embedded" width="320"></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-42685819157729380952018-04-22T00:53:00.001-07:002018-05-02T06:23:41.301-07:00How To Use Social Media Video EffectivelyIt's easy enough to find statistics on how effective video is at increasing conversion rates, stats on the rate of growth of video use on all social media platforms, and the internet as a whole, but do you know how to use social media video effectively?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj42uCbeRWucCzpAwD3TsJQ9z6WhxEHfIssTjg1yRDapR94zVVCvBUyTa43u-raMYQg9MIXr9lTojSYL99XW4kHtwGFTR3h14DLCnWO25aQneoTYHVqueuBL70gwwkwS7C5IY9QdxB8_8Rv/s1600/Social+Media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cell phone showing social media" border="0" data-original-height="834" data-original-width="1280" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj42uCbeRWucCzpAwD3TsJQ9z6WhxEHfIssTjg1yRDapR94zVVCvBUyTa43u-raMYQg9MIXr9lTojSYL99XW4kHtwGFTR3h14DLCnWO25aQneoTYHVqueuBL70gwwkwS7C5IY9QdxB8_8Rv/s320/Social+Media.jpg" title="Social Media" width="320" /></a></div>
<br />
<br />
As with many new things, a lot of people like to dabble a bit. If they succeed they will continue, if they fail, they stop doing it. This is very much the case with <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">social media video</a> whether the video is done personally or by<a href="https://www.ranker.com/list/video-production-companies/reference" rel="nofollow" target="_blank"> video production companies</a>. The internet is littered with poorly executed social media video. It's as though the world wide web has become a dumping ground for bad video productions. While there is nothing wrong with giving it a go, social media video is a very unforgiving set up. The viewers have no problem ignoring your video or clicking away while watching it, to go see some other more interesting video. There is no sense of obligation or guilt on the part of the viewer to not hurt your feelings. If they are not interested in your video, you feel the cold shoulder of the masses.<br />
<br />
So with a clear understanding that nobody owes you any favors in the world of online marketing and that it's a highly competitive market, let's get to how you can improve your chances of having your video seen and having it make a difference.<br />
<br />
The two main differences you want from your video marketing online are traffic and SEO.<br />
These are two separate but equally important parts of the effect of video in social media. They both take a long time to build up and both can change your business marketing forever.Let's begin with traffic. <br />
At the end of the day, SEO or Search Engine Optimization is also about traffic. Although it is about being ranked high in a search engine, if that rank doesn't result in traffic, it is pretty meaningless.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwyjgz-ulP1vW0mg8up1lRgpGFqYQ3NL9qkDSGDg4_r6ecQ9CvgXn8DTBCSJAvN4_mYAj5yWydIF96j_x-qG6QhuCh6aEv8awt95nj1FoVvkF-F-wjkX1q0axiYoFxZZ-42zBIARsQ1wFz/s1600/Marketing+Plan+With+Video+%25282%2529.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Desk with collection of tools for planning a social media video marketing campaign" border="0" data-original-height="818" data-original-width="1280" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwyjgz-ulP1vW0mg8up1lRgpGFqYQ3NL9qkDSGDg4_r6ecQ9CvgXn8DTBCSJAvN4_mYAj5yWydIF96j_x-qG6QhuCh6aEv8awt95nj1FoVvkF-F-wjkX1q0axiYoFxZZ-42zBIARsQ1wFz/s320/Marketing+Plan+With+Video+%25282%2529.jpg" title="Social Media Marketing Plan" width="320" /></a>It is also important to know that the numbers showing traffic are not the same as traffic. This may be , on the surface, a bit odd. Isn't it all about the numbers? You want to see high numbers on your viewership right? Well not really. The numbers can be a good indication of an increase or decrease in viewership but it does nothing more than that. Unless you are trying to earn money on YouTube from Adsense, the numbers mean little. What you want is clicks on your website or action being taken by the viewer. This is where many video marketing campaigns go off track. The obsession with having the number of views go up can be self defeating .<br />
Firstly, it is important to know that views can be bought. Let that sink in for a second. There are many videos on YouTube and other video platforms with tens of thousands and even hundreds of thousands of views that have barely even been watched by a handful of people. How is this possible? Its very simple. There are a range of services that offer "real" viewers at a super cheap price. The views are simply bought and the numbers show the growth in views. Many of these services include "subscribers" even "likes" and "dislikes" to make it look authentic. Many buyers are so convinced that they simply spend money on growing the number of views. A completely pointless exercise. If those views don't result in any gain for marketing, then what is the point? There needs to be some form of action after watching the video to make the video meaningful to your marketing.<br />
It can be said though that buying your first few views can help with first impressions but it will not help in the long run. Many people will not watch a video with low viewer numbers. Like the people who will only stand in long queues because they think that other people wanting something is a reason for wanting it themselves, so viewers want to see what other viewers want to see. So starting off with a few bought views can't hurt but what matters is what happens after that. Do they actually keep watching your video? Do they interact with your video? Do they come back for more?<br />
<br />
These are the things that really matter. It may seem daunting but it can be achieved. The first thing is to not try to be something you are not. Many would argue that being funny or controversial is the answer. As much as this does work in many cases, it may not work for you. It may not even benefit your business, even though the viewers may be flying in. Remember, effective video marketing has results. Measurable results. Also not all videos need to be super high end like those made by <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a>. They should however not be unprofessional. Quality is still important.<br />
<br />
So lets get to the meat and potatoes part of video marketing on social media. Now whether you are using a video production company or you are making them yourself, the same set of ideas apply.<br />
They are Relevance, Targeted and Constancy.<br />
<br />
Lets start with relevance. This not only applies to the content of the video but relevance to your business. Having a puppy video may bring in an audience but if you sell industrial equipment you are wasting your time. Your mission is not to provide entertainment. Your mission is to bring in a buying audience. You can be entertaining in the process but the focus is not entertainment. Try to find topics that interest your target market.<br />
<br />
This brings us to the targeted part. Being targeted does not mean having a general coverage of a vaguely similar audience. A target is precise. The age, gender, social standing, industry, price bracket etc are critical bits of information about your market that can make or break your targeting of the correct audience. When your videos go out they need to appeal to that audience. <br />
<br />
Then consistency comes in. You may have heard consistency thrown around in all fields but in social media marketing, this is hugely important. There are two reasons for this. The first is that it takes time for people to trust you and your message. Secondly it's because the audience you created will fall away if they come back to your channel only to find that your messages have stopped.This is where dabbling in social media can be a killer. All the work can end up with no results and, even worse, the sense of despondency will kill your eagerness to try again. Its better to do an average job consistently than have a random bit of greatness.<br />
<br />
So how do you get started with your video marketing? Before you put something out there, it is important to cover some basic topics. Whether you use a corporate video production company or make your own videos with your cell phone, the rules are the same. They are image quality, sound quality and packaging. If you are not going to use a professional <a href="https://en.wikipedia.org/wiki/List_of_video_production_companies" rel="nofollow" target="_blank">video production company</a> then <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ3OziUv7JKv92USbWt4D4dg0wyrN0ay2FLKYz06IETBYzB8mOm710GpjbE5ch28nNfXYRoxJIyXDR-ebwpVqF0UKX8xwlCtaFVNMq3njT1vWbd_YIp3PZj9fNT5TssnFAVZQkBQYnqn0Y/s1600/Production+Comapny+In+Gauteng.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Shot of Video camera as used by video production companies in Johannebsurg" border="0" data-original-height="853" data-original-width="1280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ3OziUv7JKv92USbWt4D4dg0wyrN0ay2FLKYz06IETBYzB8mOm710GpjbE5ch28nNfXYRoxJIyXDR-ebwpVqF0UKX8xwlCtaFVNMq3njT1vWbd_YIp3PZj9fNT5TssnFAVZQkBQYnqn0Y/s320/Production+Comapny+In+Gauteng.jpg" title="Video Production companies" width="320" /></a></div>
these are very important. Most <a href="http://video-production-companies-in-johannesburg.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a> have got these parts down so its a weight off your mind. If, however, you are doing it on your own then these are very important. It would take more than a few blogs to share that information but the basics would be: use light, more light and then some more light. Don't shoot in dark areas without experience. Make sure your audio is loud and clear. Not too loud that it distorts and not too soft that the audience will struggle to hear it. If you can, use a lavelier, or lapel, microphone to improve your voice recordings.<br />
Make sure the video audio is mixed and leveled correctly. Turning up your speaker volume can create the illusion that your audio is fine. When it goes online you will discover the problem. Make sure its loud and clear compared to other audio like music etc.Also having too much graphics in the video can take away from the personal appeal. Having some basic short graphics like nice clean titles and logos can make the video look more professional but don't over do it.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU86e2t6N87COePiz6Gb8S_1IQ8Nv0ko_hBEpkOIAH-Tqd0UGMyqs-gHB1WuPk15dMNLtGVX2_INvNQey13lIz-cmWenv2MC5ofiMSx-GUgHneAX1QFnDgmldOML8FfUbCU4JhZH5BrdjU/s1600/Video+Fro+Social+Media.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Video being watched on mobile device." border="0" data-original-height="837" data-original-width="1280" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU86e2t6N87COePiz6Gb8S_1IQ8Nv0ko_hBEpkOIAH-Tqd0UGMyqs-gHB1WuPk15dMNLtGVX2_INvNQey13lIz-cmWenv2MC5ofiMSx-GUgHneAX1QFnDgmldOML8FfUbCU4JhZH5BrdjU/s320/Video+Fro+Social+Media.jpg" title="Mobile social media video" width="320" /></a>Now comes the choosing of the idea for your video. This although technically easier, can be the hardest part for most people. The problems is not just finding a good idea, its consistently finding a good idea. Remember its not just a once off. What can help is to find an idea and make it a theme for a bunch of videos. For example if you sell gardening tools, you could do a series on removing unwanted things in the garden. The first episode could be about weeds, the second about bugs, the third about chemicals etc. If you sold on-line products like training programs you could take tiny parts of the training and share them as teasers. If you owned an exhaust and tyre shop you could give out advice on car maintenance tips or insider secrets to keeping car performance at its best.As you can see the topics for the video productions are similar but not exactly like the product in many cases. The idea is to attract people with similar interests to your product/service you are are selling.<br />
<br />
This way they don't feel like you are selling to them. They have a sense of knowing your brand, trusting your message and having a sense of reciprocity. They, when they finally need your product or service, would more likely chose yours over your competitor because they feel like they know and trust you. Once you get this right, like the shampoo bottle says "rinse and repeat".<br />
Having an audience that likes what you are doing will bring in bigger and bigger audiences who will grow in trust and liking of your business.<br />
Many <a href="http://www.abav.co.za/articles.html" rel="nofollow" target="_blank">video marketers</a> make the mistake of turning their marketing into a money generating video service. This can be a big problem for many marketing campaigns. While it is nice to make a few extra dollars form your videos, the trust can be damaged. The amount of return from the sales through your business as a result of your video marketing can massively outweigh the small gains from money earned form adverts on your video. Even worse is that your competitors can end up advertising on your video. You bring the audience, they get the results. Your video marketing should be to bring in your audience, to direct them eventually to your business. Nothing more, nothing less.<br />
<br />
Your videos can also have a big impact on your SEO. This means that your videos can help with your business ranking. While many <a href="http://www.abav.co.za/corporate-video.html" rel="nofollow" target="_blank">video production companies</a> can make great videos, what hey might not be experts in is the application of the videos. Many SEO experts will tell you that embedding and back-linking is key to SEO. The embedding is where your marketing videos, on places like YouTube, are embedded into your website. Then your YouTube video can have a back-link to your website. This works well for boosting SEO. It also helps for your audience to be able to find your videos.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/uj1amLQvBAY/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/uj1amLQvBAY?feature=player_embedded" width="320"></iframe></div>
Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-3988874618439224742018-04-17T12:22:00.000-07:002018-04-17T12:36:48.876-07:00Using a Voice Artist For Corporate Video ProductionsMany corporate video productions are made using a presenter who does all the speaking. The image and voice of the presenter are recorded on set so there is no thought of a voice-over. There are times though when a <a href="https://en.wikipedia.org/wiki/Voice_acting" target="_blank">voice-over</a> is necessary and in many cases a real benefit to the production. If a presenter is being used, one of the main concerns is ambient noise and acoustics. The environment where the video is being shot has to be quiet and not have echo. This means many industrial videos are just about impossible with a presenter because of the noises from the factory machines and vehicles.<br />
There may also be normal corporate environments that are just too noisy. These can include businesses that are too close to busy roads or having noisy neighbours or even construction taking place nearby.<br />
This is where the <a href="http://www.abav.co.za/voice-artist-voiceover.html" target="_blank">voice artist</a> becomes a necessity. Many of the business marketing videos made for small businesses, made by <a href="https://www.ranker.com/list/video-production-companies/reference" target="_blank">video production companies</a>, make use of in-house client company staff to <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpAwVfzDPc8L2JdW_UDvEk2Ia-mh7LY6uY2S-Aqtms2ew6pDYDwxQoe7WXb2f4A6QmdgkGl02QayK8KzCdh1Gj6srnbHAQ3agyWIhUPP4DSc3Xvk7f1m_NIb8YayUTqoLcA4xeuxCQVKz6/s1600/Studio+Microphone.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Studio microphone for a voice artist to provide voice-overs for video productions." border="0" data-original-height="240" data-original-width="400" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpAwVfzDPc8L2JdW_UDvEk2Ia-mh7LY6uY2S-Aqtms2ew6pDYDwxQoe7WXb2f4A6QmdgkGl02QayK8KzCdh1Gj6srnbHAQ3agyWIhUPP4DSc3Xvk7f1m_NIb8YayUTqoLcA4xeuxCQVKz6/s320/Studio+Microphone.png" title="Studio Microphone" width="320" /></a>be the actors and presenters. Many would believe that the same would apply for the voice recording for the corporate video. This is often a huge mistake. The reason being that if the viewer sees a spokes person for a company, they do not expect that the person is an actor or presenter. The average person has a less than spectacular voice but because you can see that the presenter is an average person, without performance skills, the average voice is acceptable. In many cases it is also a benefit to the marketing of the business as the person seems more relatable as an average person.<br />
<br />
This however is not the case when the viewer cannot see the presenter. If there is a voice recording it is most often expected that the voice will be that of a professional voice artist. Hearing an average voice may lead the viewer to believe that the company making the video skimped on the voice artist and went the cheap route. This can damage the overall perception of the company being marketed. This would work against the marketing which is intended to impress potential clients.<br />
The voice, if the video is done without a presenter, should be of the highest quality because not only is it expected, when there is no visual of the speaker, the mind of the viewer becomes more focused on the voice recording. This is a natural human response. When one sense is reduced the others are heightened.<br />
<br />
This means that the voice artist should not just be good but be great. The one benefit of using a voice artist is that the voice can be heavily processed and still be accepted by the audience. This is where close mic techniques and processing equipment can take a good voice and make it sound great. Audio processing may be new to many people, even to some <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies</a>.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOyiQMahYOKohqYOuSD9Jwlw-NUXmtNGW5RlPSqKLxAaWAob-D5DhkS09XfM2jygOo1eaK_4uvABz3BYetc_IxGxr312d6Ui2iXqvRVZnps8xKIfrUe0Oe2-IGC1UiOHO19Fd8aI18_Wl_/s1600/Radio+station+voice+recording+processing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Microphone and mixer of radio station showing a radio DJ voice being processed." border="0" data-original-height="240" data-original-width="400" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOyiQMahYOKohqYOuSD9Jwlw-NUXmtNGW5RlPSqKLxAaWAob-D5DhkS09XfM2jygOo1eaK_4uvABz3BYetc_IxGxr312d6Ui2iXqvRVZnps8xKIfrUe0Oe2-IGC1UiOHO19Fd8aI18_Wl_/s320/Radio+station+voice+recording+processing.jpg" title="Radio station" width="320" /></a>The first real use of voice processing was for FM broadcast radio stations. The intention was to make the radio station sound louder than others. The fight was on to create the loudest radio station. This took a wrong turn initially resulting in stations sounding very harsh although very loud. Along came the Orban Optimod. This was a processing device that not just compressed audio to make it loud, it offered multi-frequency limiting, compressing and processing to allow for, not only a loud sound, but a high quality and hugely impressive sound. It made the radio station sound "bigger" and not just louder. That is often why when you meet a radio presenter in person they sound a lot less impressive than when they are "On-Air".<br />
<br />
This type of processing was however a live process and could not be used "Off-Air" unless the recording was run through the processor creating a second generation audio recording. This was not that great in the days of analog recordings. When digital recording came along, that all changed, and more importantly the processing equipment became way more affordable in the form of a computer program, as opposed to a piece of physical equipment. Also the processing could be done within the program without the need of an external recording device, This removed all the second generation audio problems. A <a href="http://www.abav.co.za/voice-artist-voiceover.html" target="_blank">voice artist in Johannesburg</a> could now have their voice edited and processed in New York or anywhere else. <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Video production companies in Johannesburg</a> could do the same to their voice recordings for corporate video.<br />
<br />
This meant that the "power" sound of a radio presenter could now be put into a small business marketing video at almost no extra cost compared to the past. While it is still important to start with a good sounding voice, the final video product can now have a high end "broadcast" sound.<br />
<br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDpjuZ_zDg8QgtMEY8KqIOKHpSHthPXRelGcUX-Vdmt29kF84bPUOuKeYX6nbPVEW0s4YD38L-og31wUDL7Rpi-d5yxe3ljUyd7RWi-CK_Btb5Z5k-ORqntmwT_6cCKKvVnwk2enjRflw-/s1600/Sound+editing+to+process+voice+artist+voice.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Studio depicting how a voice of a voice artist can be significantly boosted " border="0" data-original-height="943" data-original-width="1600" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDpjuZ_zDg8QgtMEY8KqIOKHpSHthPXRelGcUX-Vdmt29kF84bPUOuKeYX6nbPVEW0s4YD38L-og31wUDL7Rpi-d5yxe3ljUyd7RWi-CK_Btb5Z5k-ORqntmwT_6cCKKvVnwk2enjRflw-/s320/Sound+editing+to+process+voice+artist+voice.jpg" title="Sound recording studio" width="320" /></a>Many of the <a href="http://www.abav.co.za/" target="_blank">commercial production companies Johannesburg</a> based, and around the world, used this to their advantage for TV adverts. This meant that they could stand out from the crowd and be loud enough to be paid attention to by the viewer. There was however a downside to it. That was that TV adverts were much louder than the TV shows. This resulted in very annoying burst of sound for the TV viewer. When a TV program cut from a gentle scene to an explosive washing powder commercial, the effects were in many ways negative because of how it upset the viewer. Many TV stations and video production companies learnt to control this but there are those who still do this unnecessarily.<br />
<br />
The voice artist though has become the center of the issue as the voice quality, tone, accent and skills of the voice artist can lift a marketing video to great heights. This is more obviously noticeable in the movie trailers where a hugely powerful voice narrates the commercial for the upcoming movie. This kind of "giant" voice can be entrancing and can really draw in an audience.<br />
This kind of big voice is not necessary for corporate video productions but it does show in a very clear way how the voice of a voice artist can make a huge difference to the overall wow factor of a video. <a href="http://www.abav.co.za/" target="_blank">Corporate video production companies Johannesburg</a> based have begun to make more use of this to great effect.<br />
For South Africans, the "big" voice sound is mostly limited to broadcast but many corporate video production companies are now using <a href="http://www.abav.co.za/voice-artist-voiceover.html" target="_blank">South African accent voice artist</a> quality along with the processing to create high end videos. Processing is used in this video below to show how enhanced a voice can be for corporate video.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/kdJgE9tCGvQ/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/kdJgE9tCGvQ?feature=player_embedded" width="320"></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-43961487383556628832018-04-10T11:24:00.000-07:002018-05-02T06:25:11.120-07:00Why Do Movies Look SO Different To Video ProductionsAmazingly movies these days are actually video. Gone are the days when cinema films were filmed on actual film. Cinema projectors are also <a href="http://www.videoprojectors.co.za/" rel="nofollow" target="_blank">video projectors</a>. The idea of big reels of film being put on to reel to reel projectors are long gone. If film is actually video then why do films look different to video.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwsWY9MAIFgt725fg40SyFQbKpKGj49_3bRNMWE2l0OyiHNGIaOP7dfvZ_DlLxLcFm8jZJd-BLhUXM9_DyCQQzE_7zxD0f4XgurHFxq2-8efZz5nm3liRZWbHUbtzUqGUNdf130K2Jx5JW/s1600/Jib+Crane+Film+Director.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="A shot of a film production crew on set with actors and director." border="0" data-original-height="853" data-original-width="1280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwsWY9MAIFgt725fg40SyFQbKpKGj49_3bRNMWE2l0OyiHNGIaOP7dfvZ_DlLxLcFm8jZJd-BLhUXM9_DyCQQzE_7zxD0f4XgurHFxq2-8efZz5nm3liRZWbHUbtzUqGUNdf130K2Jx5JW/s320/Jib+Crane+Film+Director.jpg" title="Film Set" width="320" /></a>There are quite a few technical reasons as well as style reasons. These differences make a such a difference to the final image that its worth looking into it to see what can be used to improve video productions used for marketing and company videos.<br />
<br />
The first thing to look at is the camera. The ability of the camera to produce the high quality image is where a lot of the magic begins. The first and probably most important difference is what is referred to as dynamic range. This is the difference between the very black and the very white. When you have low dynamic range, when the subject of the image is at exact exposure, the bright areas in the video are over exposed and in many cases the dark or black areas are either crushed too black or are filled with video noise. Video noise is where there seems to be a type of sparkle in the black are low light areas .This twinkling is incorrect information that the camera puts out when it can't actually measure what is there. A professional cinema camera can capture a huge dynamic range allowing for areas as bright as the sky and areas as dark as a cave entrance to be exposed within the acceptable range.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUpbxxsDJLXid89XFpHtL1GaWPphP4uj1mtCzG3wzcTAE8KmbgHGFxYXCGHK1a9PXtD6AYQgiOUdmFCIlab7qrF5By7RCjI9SW50gTN_UP-mdaji7NHpLBlIo9Xe_jzduJIck165ehDSMG/s1600/Cinematic+Sun+Set+Scene.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="View of snow covered mountain top showing wide dynamic range of a film production camera" border="0" data-original-height="486" data-original-width="1280" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUpbxxsDJLXid89XFpHtL1GaWPphP4uj1mtCzG3wzcTAE8KmbgHGFxYXCGHK1a9PXtD6AYQgiOUdmFCIlab7qrF5By7RCjI9SW50gTN_UP-mdaji7NHpLBlIo9Xe_jzduJIck165ehDSMG/s320/Cinematic+Sun+Set+Scene.jpg" title="Dynamic range image" width="320" /></a>This is further improved by using what is referred to as a "flat" image. This is where the bright and dark areas are compressed to be well within the range of absolute white and absolute black. This is one of those great features that are now available on more reasonably priced cameras. The Panasonic GH4 and GH5 have this ability as well as the Sony 7sII. They have what is called a "log" video. Referred to by terms like V Log and similar terms. These allow the lower priced cameras to achieved similar results to cinema cameras. This can allow corporate video production companies to have the same dynamic range for their corporate clients.<br />
<br />
The flat image not only allows for the dynamic range but also allows for the editor to have a lot of scope in the colour range. A camera manufacturer called Black Magic has a range of cameras that produce extremely flat images that can result in video with spectacular colour dynamic range which can give the editor a huge scope for creativity. Black Magic is producing cameras for cinema as well as normal commercial use. What is important to remember though is that the Black Magic cameras were designed with the editor and colourist in mind so if your editing skills are not the best then this can be a less than perfect choice of camera.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTTQMrd-ipohl-MuQwBwSkZ-92hdz1s1eUGxJgDtZx-MSTzTEDveltsSWyK3adSIqL6l8GGOzz35yBAWjQwrFdPnwPMY9FOsgYKKVL6DKfgdk7NY1tWa-6MwDPzWpOuaVh3UOqH9bkC7Jc/s1600/Transmorphic+lens+flare.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="A horizontal lens flair known as a transmorhic lens flair caused by a transmorphic lens in film production" border="0" data-original-height="562" data-original-width="1600" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTTQMrd-ipohl-MuQwBwSkZ-92hdz1s1eUGxJgDtZx-MSTzTEDveltsSWyK3adSIqL6l8GGOzz35yBAWjQwrFdPnwPMY9FOsgYKKVL6DKfgdk7NY1tWa-6MwDPzWpOuaVh3UOqH9bkC7Jc/s320/Transmorphic+lens+flare.jpg" title="Transmorphic lens flair" width="320" /></a>There is one feature which was created specifically for cinema cameras and was intended as a work around for the 35MM film. It was intended to fit a "CinemaScope" or wide angle image onto an almost square piece of film. This was a practical fix which was not intended to produce any visual effects of any kind but it did. In the industry it is known as a Transmorphoc lens flare .This is a lens flair that spreads out horizontally. Its a fantastic look, especially for SCI FI Films and just about any scene with electric lights that can be made to look awesome. The name comes from the lens which was a "Transmorpohic" lens converting wide angle to 35mm.<br />
<br />
One of the most commonly accepted differences between video productions and <a href="https://www.universalstudioshollywood.com/" rel="nofollow" target="_blank">film productions</a> is the resolution. Cinema cameras shoot in 4K or higher while most video cameras are HD. This has changed though with the Panasonic GH4 and GH5 which can both shoot in 4k. The cinema cameras still offer higher quality images in many cases but the 4K of the Panasonic is excellent not just for 4k but when reduced to HD is amazing. The use of DSLRs and micro 4/3 cameras has brought the photography camera into the world of video. This change has confused many clients of video production companies who have had to explain that it is in fact a video camera. Stories abound of professional <a href="http://www.abav.co.za/corporate-video.html" rel="nofollow" target="_blank">video production companies</a> and <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">corporate videographers</a> being laughed off set and ask to leave because they had what looked like a photo camera. The improvement in technology can be confusing to the uninformed clients.<br />
<br />
Another difference between films and video is what is called aspect ratio. This is the shape of the picture, the ratio being the horizontal vs vertical measurement. The TV aspect ratio was 4:3 and most HD video is 16:9 while cinema is 21:9 .This is why film is so much "wider" than normal video. There are other aspect ratios being use such as the 18:9 which is a compromise between 21:9 and 16:9.<br />
The wide screen look can be very cinematic in its look and many marketing video production companies have used it to make their video look more like movies. The problem is that it also makes the video smaller to fit on most TV or computer screens.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKQNEsf803M-GxP0HEDeDthyphenhyphenykNXLqf2YIyIl_F1XZuJVGZce2GoDlNN5vns_MijtduFetyyBasFuqnIzfN15CGH3fkzVCTI1KrC1TkkplTtw8ICW1nFKn0_RDhUZNlP5nkqPkshZedl0u/s1600/Cinemtaic+Shallow+Depth+Of+Field.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Wide aperture of film or video production camera produces shallow depth of field." border="0" data-original-height="437" data-original-width="1280" height="109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKQNEsf803M-GxP0HEDeDthyphenhyphenykNXLqf2YIyIl_F1XZuJVGZce2GoDlNN5vns_MijtduFetyyBasFuqnIzfN15CGH3fkzVCTI1KrC1TkkplTtw8ICW1nFKn0_RDhUZNlP5nkqPkshZedl0u/s320/Cinemtaic+Shallow+Depth+Of+Field.jpg" title="Shallow Depth Of Field" width="320" /></a>There are also many techniques which are less technical, that make a huge difference in look. They are depth of field, extreme close ups and moving cameras. The depth of field is also known as shallow depth of field, as the depth of focus is very shallow, allowing only certain areas in the view to be in focus. The rest is out of focus to different levels. The extreme close ups are very prominent in movies but most <a href="http://www.abav.co.za/articles.html" rel="nofollow" target="_blank">video production companies in Johannesburg</a> and around the world will not attempt this as the clients often don't understand and think there is something wrong with the video. Moving camera though has made a substantial leap from cinema to video by many of the pieces of equipment becoming more affordable. The equipment used for movement in cinematic cameras have been doing the most to produce cinematic looks in corporate <a href="http://www.abav.co.za/video-production-services-index.html" rel="nofollow" target="_blank">video productions in Gauteng</a>.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzrR0G3RVqSfmGLldYmw4A-HYOL7bNTBW0aUdMSUg13b9_T56L1cwL5DrdNtwFR8pMguvsOnVL2TF66frK4qapDp_GeaA_UgxumeraH2Wx-FbprymswEMmwdpcw2RZoMZiVQ7U-JMvBmOm/s1600/Video+Production+Dolly+Wheels.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Video Production set with camera on dolly wheels." border="0" data-original-height="853" data-original-width="1280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzrR0G3RVqSfmGLldYmw4A-HYOL7bNTBW0aUdMSUg13b9_T56L1cwL5DrdNtwFR8pMguvsOnVL2TF66frK4qapDp_GeaA_UgxumeraH2Wx-FbprymswEMmwdpcw2RZoMZiVQ7U-JMvBmOm/s320/Video+Production+Dolly+Wheels.jpg" title="Dolly Wheels" width="320" /></a> The moving camera equipment for cinema that made use of many skilled staff have scaled down to require only one operator thus making the unreachable more available to corporate videographers and <a href="http://www.alldigital.com/video-production-companies-in-southern-california/" rel="nofollow" target="_blank">video production companies</a> who were stuck with static shots before. The best that corporate videographers could do before was to tilt the camera up and down, left and right and zoom. This was enough for most corporate video productions in the past but clients of video companies have become more demanding while wanting to pay less at the same time. This is where the small <a href="http://videoproduction2018.blogspot.co.za/2018/03/can-movie-tricks-be-used-for-corporate.html" rel="nofollow" target="_blank">jib crane</a>, slider, and tripod dolly wheels have made a huge impact. The results are almost indistinguishable from the film set shots. <br />
<br />
While breakthroughs in cinematic filming have done great things for the public's entertainment, the trickle down effect has been that video production companies can reproduce lesser versions that have an enormous difference to the production value of corporate video.<br />
<br />
Its important though to understand which aspect of cinema do not belong in corporate video. Shaky camera effects and lens flair are examples of effects being brought across the divide that should not be in most cases. These effects were intended to give a certain look to the films being made.They do very little to boost the production value of corporate video and can have a detrimental effect on the overall look because instead of it looking more cinematic it looks unprofessional. The shaky camera look in particular can make it look like the camera operator simply had a shaky camera from not having the right equipment. Event though the shake may be intentional, the viewer does not know that.<br />
So while there may still be differences between movie techniques and video productions, some of those should stay that way while others can be used to great effect to produce fantastic results for company marketing.<br />
<br />
You can see many of these techniques being used by a corporate <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production company in Johannesburg</a> in this video below. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/GK0Fod7T2pU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/GK0Fod7T2pU?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-581782859925463922018-03-31T02:02:00.003-07:002018-05-04T01:14:05.018-07:00The Kind Of Video You Should Be Using For Social Media.There is so much video being used and so much confusion as to what video to use for social media. Many <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies</a> are producing tons of high quality video for marketing but are they effective marketing tools on social media? Its time to look at what video should be used and when, with social media marketing.<br />
<br />
Before we look at the problems we need firstly to define social media. This basic step is often overlooked and is part of the problem. Firstly not all social media is made equal. Different social media requires different video. You can not post a video to YouTube and think that it is the same as twitter or Facebook. Some social media platforms don't even allow for posting videos. So it is important to know which ones do. There is also a different audience on each platform so its important to know the demographics of your client base and which social media platforms match that audience. It makes no sense to have a huge reach to an audience that has no interest in your product or service.<br />
Many businesses, due to their lack of knowledge about social media, get suckered into the notion that to stay relevant they have to reach out to a young and connected audience. Although the temptation is always there to try to be hip and in touch, if they are not your client demographic or potential buyers, they are not relevant. Be relevant to your actual client base.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCHU0LxAeT1qBcmqDZ-f280KDV8qmEhfMvPUvHuP_NXfrxeqFDuIFtmEkoSkCt2daK2vxByT8Hkhx80uF4CLs4m9YyY4oSAOe51-NKdPbgXKVh3xOIbwXb1uipjnv8V2T7c67G6-AJpvJe/s1600/Small+Business+Marketing+Growth.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Small Business Owner Seeing growth Through Marekting With Video Online." border="0" data-original-height="1049" data-original-width="1600" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCHU0LxAeT1qBcmqDZ-f280KDV8qmEhfMvPUvHuP_NXfrxeqFDuIFtmEkoSkCt2daK2vxByT8Hkhx80uF4CLs4m9YyY4oSAOe51-NKdPbgXKVh3xOIbwXb1uipjnv8V2T7c67G6-AJpvJe/s320/Small+Business+Marketing+Growth.jpg" title="Small Business Marketing" width="320" /></a></div>
<br />
<br />
Each social media platform also has its own limit on size of video.This means bit rate and quality as well as length of video can be critical. So many companies make one video which they think can simply be plastered on all networks, not knowing that this is impractical. The <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a> and around the world are only too happy to make these videos but the audiences will also respond differently to the same video on different platforms so the prodcution companies need to create ones that are appropriate. <br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhchlKYerzNy1cuMA0cNp1F-xwmLcawOtSsMravE1Ji_eIohgoiMs7HCa3dyco-CkipFkSvc9f8sD_SFURdcyZOMR_HVMKK-qL-ELkMGwXcZR1xSay4QIGwRPKbk2wiISTl2A5lJC9p0WSJ/s1600/chromakey-2698664_1280.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Video Production Companies In Johannesburg Doing Their Work." border="0" data-original-height="1280" data-original-width="853" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhchlKYerzNy1cuMA0cNp1F-xwmLcawOtSsMravE1Ji_eIohgoiMs7HCa3dyco-CkipFkSvc9f8sD_SFURdcyZOMR_HVMKK-qL-ELkMGwXcZR1xSay4QIGwRPKbk2wiISTl2A5lJC9p0WSJ/s320/chromakey-2698664_1280.jpg" title="Video Production" width="213" /></a>One of the main causes of incorrect video usage on social media is self indulgence. Way too many companies will spend 3 to 7 minutes talking about themselves as if they are some super star who everyone is interested in. Reality check...You are not and they are not interested. A hard pill to swallow but if you don't break the cycle of self indulgent marketing, your businesses marketing will be feeble at best. The world today is filled with people who are only interested in what benefits them. They will not even watch 30 seconds of a rant about how amazing your company is. <a href="http://corporatefilm.co.za/" rel="nofollow" target="_blank">Video productions</a> should be 100% about what benefits the client and not your business. The video is not only about getting the message to the client about how your company can benefit them but the video itself must be a benefit. This part is hard for many to comprehend because they never look from the buyers point of view, only from their own. Many <a href="http://www.abav.co.za/corporate-video.html" rel="nofollow" target="_blank">corporate video production companies Johannesburg</a> put together fantastic videos that are technically amazing and visually appealing but are of absolutely no benefit to the clients marketing strategy. The client is happy because their ego is stroked with the pretty video and the video production company is happy because they get paid whether the video brings new clients or not.<br />
<br />
What <a href="https://en.wikipedia.org/wiki/Video_production_companies" rel="nofollow" target="_blank">video production companies</a> should be doing is pointing out what video is most appropriate for which social media platform and how to use it. A video that provides value to potential clients is what should be used on YouTube such as a "how to" video or some sort of free advice. This is of great value to the potential client and will draw them in willingly. On platforms that only allow for short small , videos where the viewers attention span is short a video that is either entertaining or provocative and very sharable is what should be used. When a company is putting together their web site a completely different video is needed. There are two types, the one being an "about us" video which goes on the about us page of the website and a "reason why" the client should use the business service or product video should be on the landing page. These can be hosted on YouTube or Vimeo and embedded on the web pages. These videos however will do nothing to bring in a new audience or potential clients but work well to close the deal with a person who has already landed on the website.<br />
To draw in a new audience or potential buyers you need to go where they are.<br />
<br />
While it makes sense to use professional corporate video production companies to make your range of videos, it is not their responsibility to know where to use them. That is either yours, or your marketing companies responsibility. There should be a clear communication between your marketing department and the video production companies to ensure the video is appropriate and targeted for the correct audience and social media platform.<br />
<br />
For example a simple Happy Easter video can be as short as 5 seconds, to simply target existing clients. Like the video below.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/p14uvO9BDCU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/p14uvO9BDCU?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy2S6ey_bzChfoK_nCpqj3n434nVIHifstPhSRNSOMgg3HW_dWk8-MwfHM26g3DgIfHMel7gpWMfJZbbAWU8A466bifnNrrgZAP9FmRMWfDZj9CCgpx5SmYDl9qImGdDPa87JdGxR-DZ42/s1600/Production+Comapny+In+Gauteng.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Corporate Video Production company at corproate event." border="0" data-original-height="853" data-original-width="1280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy2S6ey_bzChfoK_nCpqj3n434nVIHifstPhSRNSOMgg3HW_dWk8-MwfHM26g3DgIfHMel7gpWMfJZbbAWU8A466bifnNrrgZAP9FmRMWfDZj9CCgpx5SmYDl9qImGdDPa87JdGxR-DZ42/s320/Production+Comapny+In+Gauteng.jpg" title="Video Production Company." width="320" /></a>This video will not bring in new clients and will do nothing for social media marketing but can be good for staying in the clients minds for future business.<br />
Some simple inspiring short video clips can also work really well on many platforms. As long as it is short, interesting and sharable, then you stand a good chance of getting some decent exposure but its import to to keep testing to see which ones are responded to best and which ones bring in the most traffic. There is no silver bullet when it comes to video productions and their use on social media but these simple guidelines can make a huge difference to the effectiveness of the video and of the marketing on social media platforms.<br />
When going through a <a href="http://www.abav.co.za/" rel="nofollow" target="_blank"><span lang="EN" style="mso-ansi-language: EN; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">list of production companies in Johannesburg</span></a>, the production companies in Gauteng should offer you a range of video lengths and formats to be used on a range of social media platforms.<br />
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/GK0Fod7T2pU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/GK0Fod7T2pU?feature=player_embedded" width="320"></iframe></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com4tag:blogger.com,1999:blog-8960219269869990730.post-90002904811738699242018-03-24T07:42:00.002-07:002018-05-02T06:27:53.203-07:00Do you really need video for your online marketing?It has become an accepted norm that all businesses need video for their online marketing but have you stopped to question if that's true for you and your business?<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJGeHNLyssSWxY2waLpJmBQ6U6Bx_3G9dgDTjYKjGG1BSxdwaSOlX5SsxHGVAk4hTSWavgWavk7F94RdFfRefBp9lSypS99kk93eX9TdxrRB5gOzIYe2hYUM5PaRSWkyDOfKE8ICZk8dAc/s1600/Video+Production+Company.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Corporate videographer working for a video production company in Johannesburg using a DV cam camera." border="0" data-original-height="669" data-original-width="591" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJGeHNLyssSWxY2waLpJmBQ6U6Bx_3G9dgDTjYKjGG1BSxdwaSOlX5SsxHGVAk4hTSWavgWavk7F94RdFfRefBp9lSypS99kk93eX9TdxrRB5gOzIYe2hYUM5PaRSWkyDOfKE8ICZk8dAc/s320/Video+Production+Company.jpg" title="Video Production" width="282" /></a>If you were to advertise in a newspaper or magazine in the past you would first look at the demographics of the readers and see if they fit with your client base. While video marketing has very precise demographics on many platforms that can help to make your marketing decisions easier, there still seems to be a one size fits all mentality when it comes to video for business. If your business is B2C, in other words your customers are the public as opposed to B2B where your clients are other businesses, then <a href="http://www.abav.co.za/website-video.html" rel="nofollow" target="_blank">video marketing</a> can work very well and on many different platforms.Its simply a matter of choosing wisely to target the right market. Where it often gets confusing is when B2B businesses try to market to their potential clients. There is much more to be thought about.<br />
<br />
<br />
Firstly the video itself is not marketing. It is strange to see so many companies who spend a fortune on a high end video for their company and simply stick it on YouTube and hope for the best. It makes absolutely no sense to think the video, as beautiful as it may be, will just bring in viewers and new clients based purely on how great the video is. To place it in context, if you made a print advert which was beautifully designed and <span data-dobid="hdw">aesthetically</span> pleasing, you would still know that the advert itself does nothing to bring in an audience or clients.You would use that advert in many targeted publications to attract attention and you would know that it would require some repetition before it would really have an effect. Somehow that instinctive behaviour and clear understanding of how marketing works suddenly goes out the window when a video is made. It is very important to understand that video is not marketing, in the same way that an original draft print of an advert is not marketing until it is used correctly.Also keep in mind that <a href="https://en.wikipedia.org/wiki/List_of_video_production_companies" rel="nofollow" target="_blank">video production companies</a> are not marketing companies.<br />
<br />
Part of the reason why this confusion happens is that a marketing company will ask thousands if not hundreds of thousands of dollars for a marketing campaign which includes a video. The many small businesses who cant afford that kind of expense turn to video production companies who will make a great video for a few hundred dollars. If you are very skilled at online marketing, then going to a video production company makes sense because you would have the video made and then you would use it correctly with online platforms to spread your message and advertise to new customers. This would bypass the expense of the marketing company. However if you have no skills in marketing then simply making a video can be completely pointless. Would you go to a local print shop, have a print advert made up and then sit back thinking the calls would roll in.Of course not. The problem for many small businesses is their false belief in what YouTube does. Many small business owners hear it being said "You should have a YouTube video, when that goes viral you will have millions of customers". This is a completely misinformed point of view.<br />
<br />
Firstly most videos that go viral do so because they end up being promoted in some way by a person or YouTube channel that already has an enormous audience. In the same way that a radio station or TV station would have a huge audience that they would sell off to advertisers, so YouTube channels would either promote for money or because they like the video. If your video is mind glowingly funny or cute or have some wow factor, and you managed to get the right person to see it then maybe you stand a small chance of that approach working. Remember though that your video has to be more exciting than puppies, kittens, explosions, crashes and beautiful people combined to stand a small chance. More than likely you are simply going to have to pay someone to promote your advert video. If that's the case you are going to have to spend some time making sure you are hitting the right audience so that your money is well spent.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisIdjG-I68pYl4eWPAgAe5eMlkHTAsyVGWOAbMUsTxT6H8h7cRA2k_qktdgY1RkbZn87-FMJrCgK9r-4IinCoivEnoyqoSWLaxUdjWTWftc40vQ7vHBpUchrPeh5dilq3j0T7fmUd_FjIG/s1600/Video+Production+Companies.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Video camera screen of camera used in corporate event for marketing by video production companies and small businesses." border="0" data-original-height="848" data-original-width="1280" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisIdjG-I68pYl4eWPAgAe5eMlkHTAsyVGWOAbMUsTxT6H8h7cRA2k_qktdgY1RkbZn87-FMJrCgK9r-4IinCoivEnoyqoSWLaxUdjWTWftc40vQ7vHBpUchrPeh5dilq3j0T7fmUd_FjIG/s320/Video+Production+Companies.jpg" title="Video Camera" width="320" /></a></div>
<br />
<br />
The burden placed on small video production companies to provide your company with millions of new customers is just ridiculous. They cant do it and if they can it's because they have marketing information and skills that they will charge you for just like a marketing company would. There is no short cut to fame and there is no short cut to marketing. The many online services, and ease of use of video, have absolutely improved the ability of small businesses to market more affordably and effectively but that does not mean that the marketing happens on its own and without spending any money on marketing.<br />
<br />
Once you let go of the silly notion that marketing is now easy and cheap, you will begin to build a genuine marketing strategy to fit your business. It can also be helpful to test the waters in many online platforms to see which one brings you the best response.Don't put all your eggs in one basket and hope for the best. Test, test and test some more. When you find the right audience and the right platform the magic can begin.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHn3H872kI8zFmMCnR-fi3CoA60BzIAXmYoXGG7VQpZcVNNHdw6J7vH2ouTe2s9Eh_Zh0dweVRzirUStGQp8JcXE1MMghXPsP82kSJnfj7ElPavB0JduzSLaCzTSlZJjJreKWfaCt9LU5K/s1600/Business+Growht+Through+Video+Marketing+A.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Business owner looking at business growth as a result of video marketing." border="0" data-original-height="552" data-original-width="1600" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHn3H872kI8zFmMCnR-fi3CoA60BzIAXmYoXGG7VQpZcVNNHdw6J7vH2ouTe2s9Eh_Zh0dweVRzirUStGQp8JcXE1MMghXPsP82kSJnfj7ElPavB0JduzSLaCzTSlZJjJreKWfaCt9LU5K/s320/Business+Growht+Through+Video+Marketing+A.jpg" title="Business growth." width="320" /></a></div>
<br />
<br />
Many <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies Pretoria</a> based and video production companies around the world have expressed their frustration at the unrealistic burden placed on them. Many have tried to create the facade that they are marketing companies in order to attract these unrealistic clients. This however can end badly as the unrealistic expectations come home to roost and the <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a> and all around the world then have to fulfil those expectations.Some production companies in Johannesburg genuinely are marketing companies but they can be hard to distinguish from regular video production companies. Do some research or accept that they may just be great <a href="http://www.incubatevideo.co.za/" rel="nofollow" target="_blank">video production companies</a> but are not marketers.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRiVkmMe_n5LZY1BU1YQDmFKVFpgFJLx8h9S8k6cz9K1TEkksYR-bOJK6IpTlo2csaOSTx2Epc4rzLBsfSdZy7U-IrDYemohd0glj9JHqbtoHoIuWddG0qTXdo0FzVKws9f4v65gsTvHs9/s1600/Marketing+Plan+With+Video+%25282%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Desk with many needed tools for business marketing including a plan of action for video production by video production companies to help boost business marekting." border="0" data-original-height="818" data-original-width="1280" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRiVkmMe_n5LZY1BU1YQDmFKVFpgFJLx8h9S8k6cz9K1TEkksYR-bOJK6IpTlo2csaOSTx2Epc4rzLBsfSdZy7U-IrDYemohd0glj9JHqbtoHoIuWddG0qTXdo0FzVKws9f4v65gsTvHs9/s320/Marketing+Plan+With+Video+%25282%2529.jpg" title="Business Marekting Plan" width="320" /></a></div>
<br />
So the question remains "<a href="http://www.abav.co.za/corporate-video.html" rel="nofollow" target="_blank">Do you really need video for your online marketing</a>?" Video has become one of the most effective forms of marketing online. It is not the only useful form of marketing.Sometimes a simple picture and basic text can be as effective if not more effective than a video. It is important to spend some time asking your potential clients what they like and test that with different types of marketing to see which one works best for you.There is no answer that fits everyone or every business. Initially as much money should be spent testing as should be on the marketing itself. This question can only be answered after extensive introspection and large scale testing. Many industries are showing huge leaps in their marketing as a result of video but the same may not apply to you and your business. Video will dominate the future of business marketing but will it be the most effective for your business? Only a clear understanding of your business, your client base and knowing the route to the final transaction can guide you to answer this question.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/GK0Fod7T2pU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/GK0Fod7T2pU?feature=player_embedded" width="320"></iframe></div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com2tag:blogger.com,1999:blog-8960219269869990730.post-69571083190154684942018-03-03T03:38:00.001-08:002018-05-02T06:29:02.405-07:00Can Movie Tricks Be Used For Corporate Video Marketing Online?Corporate video production has mostly been seen as far from movies and cinematic style as can be. In the past corporate video used for online marketing has very much had a "corporate"style. This style, although updated with graphics and other styling, has stayed very similar to past productions. High end advertising and commercial broadcast <a href="https://en.wikipedia.org/wiki/Video_production" rel="nofollow" target="_blank">video productions</a> have however been using movie techniques for a long while.These have been out of reach for most corporate video productions. The reason is that the advanced moving camera shots require expensive equipment.<br />
<br />
Some of the equipment used by movie makers to create the cinematic look include such things as a dolly, a jib crane, and aerial vehicles such as helicopters, aeroplanes and high powered UAV or drones. These pieces of equipment are very expensive and mostly out of the reach of low budget movie makers and, more importantly for this discussion, of <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">corporate video production companies in Johannesburg</a> who need to produce low budget corporate video productions. Over time though cheaper replacements have become available to smaller productions. Although they are not as effective, in many ways are effective enough, to be usable and not be noticed as a substantial difference. The most important impact is that low budget corporate video productions now have access to equipment to recreate cinematic shots in what would normally be a very plain video production.<br />
<br />
So to see how this works and how to take advantage of the new equipment we will look at these replacements.<br />
<br />
<b><u>Dollys replaced with with sliders and dolly wheels</u></b>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_11EOye4Dr2pipu1KvV0FSYpX3DumZ8WmOH1X32V-ktilIql9dBLzsPnAleywGcM97yVFJLAiWkTLc8xK6pbSvm-M2yxgVECUUOYLK1A2ULX2OeLJoVi-Q188Mi18A485iin3KF9bdeMQ/s1600/Dolly+Film+Production.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Image depicting dolly track and dolly used by film companies for moving camera" border="0" data-original-height="897" data-original-width="1600" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_11EOye4Dr2pipu1KvV0FSYpX3DumZ8WmOH1X32V-ktilIql9dBLzsPnAleywGcM97yVFJLAiWkTLc8xK6pbSvm-M2yxgVECUUOYLK1A2ULX2OeLJoVi-Q188Mi18A485iin3KF9bdeMQ/s320/Dolly+Film+Production.jpg" title="Dolly Track" width="320" /></a></div>
<br />
<br />
<b>A dolly</b> is a type of moving camera stand where the movement is in a lateral motion in a way that is smooth and stable. The movement is only in a side to side smooth movement. It can also be used in a forward or backwards movement as well but only in a horizontal way. These can be either a stand only for the camera or include a seat for the camera operator and would need another person to push the dolly along.<br />
<b>The slider and tripod dolly wheels.</b><br />
These are much cheaper and able to do similar movements. Many would argue that a slider is nothing like a dolly because of its limited movement range. This may be the case but many dolly movements can be simulated with a slider and can actually do movements not possible with a dolly, which is to do very small movements for very close shots of smaller objects.There is also a cheaper replacement for the dolly which is a set of wheels which simply clip onto the camera tripod.These don't need an extra person to push the camera stand around but does need a very smooth surface to work on whereas a dolly can work on almost any surface. In offices or factories where most corporate video productions take place, where the floors are smooth, these can be perfect replacements.<br />
<u><br /></u>
<u><b> Steady cam replaced with image stabilisers.</b></u><br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzhgtnfnf4f3PHBxEKJIXJofCSe1qO4KketCwqfA4g8sw8NNf8tancFjaSTHtNUpJ0kkYhYsTaH1qsiY4n8vAS4gikTM5Q9lsd8-bAlWAYC6IoqBc0I2dCI94GrfbFZ-NdmeOdvMxaM65F/s1600/Camera+Stabiliser.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Electronic Image Stabilser used by busdget video production comanies for marketing" border="0" data-original-height="1280" data-original-width="853" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzhgtnfnf4f3PHBxEKJIXJofCSe1qO4KketCwqfA4g8sw8NNf8tancFjaSTHtNUpJ0kkYhYsTaH1qsiY4n8vAS4gikTM5Q9lsd8-bAlWAYC6IoqBc0I2dCI94GrfbFZ-NdmeOdvMxaM65F/s320/Camera+Stabiliser.jpg" title="Image Stabiliser" width="213" /></a><b>The steady cam</b> was a creation of a camera operator and engineer who made it specifically for a movie called "The Shining" and was then used in the movie "Rocky". These movies required a camera operator to follow an actor along an undulating surface and up and down stairs without shaking the camera. This system includes a combination or springs, arms and weights. It is a heavy piece of equipment that has to be attached to the camera operators body. The lower cost replacement is the <b>camera stabilisers</b>. The mechanical version is very effective and quite cheap.It uses a basic vertical arm with a weight at the bottom.It is light weight and very effective but takes a very long time to set up perfectly and takes a lot of practice to use correctly.There is a higher priced piece of equipment and that is the gimbal. This is an <b>electronic camera stabiliser</b>. It is also a reasonably heavy piece of equipment and with its higher price does put it more into the film industry range. It also behaves very differently to the mechanical camera stabilisers in that it corrects movement very quickly which makes some movements not possible.Others however love the accuracy of the gimbal. It is still cheaper than some steady cam designs but not cheap enough for low budget corporate videos.One reasonably new addition is actually in the camera and not as a seperate piece of equipment.That is the built in <b>image stabiliser</b> in the camera body or the lens. Combined with other equipment like a mechanical stabilizer or a jib can produce spectacular results.<br />
<br />
<u><b>Jib Crane with mini jib.</b></u><br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ4eu-zh-VfDxo-C8oeXLxZEioVUhL8RBQPe-MfOKoCJc56AiJFnHDPs8y0hTfCqtEiyj1Id1BlO2AjWQAtgj6T2M_fk0qNeMKlPV496gBLp8Ge6hyphenhyphenKOYBy_aNMQ4kZPGa6ei2eCrTvtiA/s1600/Jib+Crane+Film+Director.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Film production useing jib crand for movie scene." border="0" data-original-height="853" data-original-width="1280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ4eu-zh-VfDxo-C8oeXLxZEioVUhL8RBQPe-MfOKoCJc56AiJFnHDPs8y0hTfCqtEiyj1Id1BlO2AjWQAtgj6T2M_fk0qNeMKlPV496gBLp8Ge6hyphenhyphenKOYBy_aNMQ4kZPGa6ei2eCrTvtiA/s320/Jib+Crane+Film+Director.jpg" title="Film Set" width="320" /></a>While there doesn't seem to be a difference between a <b>Crane Jib</b> and a mini jib, there is a huge difference in price and the convenience of use is vastly different. A jib crane used in the film industry often requires at least one additional operator besides the camera operator. The equipment is also a much more difficult to move and often require permits and have many safety rules and regulations that the mini jibs don't have. <b>A mini jib</b>, because of its size and weight can often be packed out easily and into a bag or back pack and can be moved from one location to another making it much more cost effective for <a href="http://www.incubatevideo.co.za/" rel="nofollow" target="_blank">video production companies</a> to move from one set to another.The difference, except for the extremely high angle shots, are almost indistinguishable between the crane and mini jib shot. The price difference though is dramatic. The full crane Jib can be in the tens or hundreds of thousands of dollars while most mini jibs range from just a few hundred dollars to as low as tens of dollars if are home made. The shots created are so spectacular that this should be seen as a required piece of equipment for almost all corporate video production. <br />
<br />
<br />
<u><b>Aerial shots with quadcopters or mini drones.</b></u><br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0QweOHHHzMrdVlrdja5iGiqgJ6Ij5b9m4zEf9gLYahyYcR5LjyNtkaZjo2kaqb4TiOZs8x9e-vhuZBKMnrBEpjpSCj9xp59fM1BLGB5FBqlTzoPupQzyZNtUorsiagHIL0bqfMtdR128E/s1600/Quad+Copter+Drone.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Quadcopter or drone for corporate video productions by video production companies in Johannesburg" border="0" data-original-height="369" data-original-width="640" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0QweOHHHzMrdVlrdja5iGiqgJ6Ij5b9m4zEf9gLYahyYcR5LjyNtkaZjo2kaqb4TiOZs8x9e-vhuZBKMnrBEpjpSCj9xp59fM1BLGB5FBqlTzoPupQzyZNtUorsiagHIL0bqfMtdR128E/s320/Quad+Copter+Drone.jpg" title="Drone For Video" width="320" /></a><b>A helicopter</b> is pretty obvious to most but most people don't know how the video camera use can vary. Some would assume that the camera is always mounted onto the helicopter but there is in fact a high percentage of film productions where the camera operator is simply seated in the helicopter with an open door or special window.The use of helicopters is prohibitively expensive and, in may cases, pointless because of the noise, dust blown up and legal and insurance issues. The film industry moved to high powered drones or UAV (Unmanned Aerial Vehicle) . These although cheaper than helicopters are still way too expensive for corporate video productions. This is where the <b>quadcopter or mini drone</b> came in.Its relatively cheap, very effective and easy to use for most shots. The problem for most drone operators though is the varying regulations for use from one country to another. <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Video production companies in Pretoria</a>, for example, need to use a licensed drone operators and can only do shots in certain ways, whereas in many other places in the world no license is required or may just be completely illegal. When they can be used effectively drones have been some of the biggest game changers in video production equipment. Some beginner videographers have gone from doing basic shoots to epic corporate marketing videos.<br />
<br />
Finally, not as a piece of physical equipment but in the world of software, many <b>video editing software</b> programs allow a video editor to fake camera movement as if it were done by physical equipment. In many other ways the software can also clean up the footage that was made with cheaper camera equipment to make it look like more expensive equipment was used such as image stabilisation as well as all the special effects that movie studios use.<br />
<br />
The result of all these changes and additions of cheaper equipment have meant that corporate video productions can suddenly become as thrilling as big budget film or advertising productions. <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Production companies in Johannesburg</a> who were stuck with a camera on a tripod can now change to creating spectacular visually appealing shots for their corporate clients without bringing in the insane budget.<br />
<br />
While many video production companies will stay stuck in their old ways of thinking, pioneering spirited video creators will now be able to produce videos which effects similar to big budget movies.<br />
While this will add some extra cost, the results so far out reach standard productions that ignoring them would be silly.<br />
<br />
Here is an example of how a standard corporate budget can be used to turn a standard marketing video into a fun and exciting one.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/-BvjD7QznGI/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/-BvjD7QznGI?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com1tag:blogger.com,1999:blog-8960219269869990730.post-29128088146791870882018-02-24T23:53:00.003-08:002018-05-02T06:30:08.394-07:00Did Video Kill the TV star as well?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEialVXo-_mPtwJobGxnuFlXkGCZnKwJ5-TQmuZBpoNslEY-bH1wKgYlibz8zOhxUZVEbK52onQLC_gSyh6zldyJfXYQL_aDaIjm0C66Ek6_efRnBjogDjviVLa8d__pjN1lTVkerM60A2oq/s1600/TV+Station.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="TV Station Transmitter Tower in competition with online video created by video production companies and private people." border="0" data-original-height="1071" data-original-width="960" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEialVXo-_mPtwJobGxnuFlXkGCZnKwJ5-TQmuZBpoNslEY-bH1wKgYlibz8zOhxUZVEbK52onQLC_gSyh6zldyJfXYQL_aDaIjm0C66Ek6_efRnBjogDjviVLa8d__pjN1lTVkerM60A2oq/s320/TV+Station.jpg" title="TV Station" width="286" /></a>Its been long accepted that video killed the radio star but the question is : Did video kill the TV star too? Truth be told video did not kill the radio star at all.Radio is as strong as ever, just in a different way. If the United States is the only consideration, then its actually syndication that did the most to kill the radio star as we know it. The saying actually comes from when MTV came to life. It was believed that people would flood to music videos over music on its own.This belief exploded MTV into a super channel known world wide. As you may know MTV however is not a music TV station anymore. Its seems radio made a comeback. To really understand what the future holds you simply have to look at how people love convenience. Its not the music video versus the music but the convenience versus past systems. Satellite radio made an initial dent on radio because of the ability to listen to a wide range of services and to have music without advertising.<br />
<br />
This however was not really the final nail as streaming became the greatest threat to all forms of broadcasting. Some thought that it meant simply putting the existing broadcast onto online streams as a new delivery system for the same programming. This turned out to be far from the truth. The public became instead a consumer of sound bites and video clips. The world seems to be spinning faster everyday and most people just don't have the time to listen to a full news broadcast and music or talk shows.<br />
If you look outside the United States, the picture is quite different. Many countries don't have satellite radio and many have very poor streaming if you are moving. This makes listening to streaming radio problematic because the signal often breaks down as the signal jumps from one cell tower to another.<br />
<br />
With all things, technology will change over time. This means that when signals are clear and stable for a high percentage of the time across the planet, the full change from broadcast will most likely happen. That discussion however does not address the question of video.<br />
Many thought websites like YouTube would be mild distractions at best with silly cat videos and illegal low quality copies of movies, being just another piece of junk TV.<br />
Those in the know, like Google, realized otherwise. After Google took over YouTube the platform become a real contender for news, music, entertainment and a platform for people to voice their opinions on subjects ranging from fashion to politics, dating to global affairs.<br />
<br />
A place to put your home video became not only another form of entertainment but a massive new business platform. The potential for advertising was suddenly realised in a way most could never have foreseen.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKr-pJMU8V4IF41Or0wHzafNWqDRf1e_hzM8gFbFmJ3LcHiUUqlcDgxowNDxG9Q-CJ1bFw3Gp_7eJzMrp_TNpWZFl42fw66Tio9B_dqEhU01vAamIjP33ZKusGIVk1NG7LtAZeqZX6rcQ6/s1600/YouTube+Star+Internet+Video+Star.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Depiction of Internnet star who is as famous as a regular celebrity in internet videos as opposed to broadcast TV." border="0" data-original-height="836" data-original-width="1280" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKr-pJMU8V4IF41Or0wHzafNWqDRf1e_hzM8gFbFmJ3LcHiUUqlcDgxowNDxG9Q-CJ1bFw3Gp_7eJzMrp_TNpWZFl42fw66Tio9B_dqEhU01vAamIjP33ZKusGIVk1NG7LtAZeqZX6rcQ6/s320/YouTube+Star+Internet+Video+Star.jpg" title="Internet Star" width="320" /></a>One type of star that has appeared is the YouTube star. Self made celebrities have begun competing with broadcast TV and movie stars. Some have termed them "Internet famous" vs "really famous".Oddly many of the "Internet famous" have more followers than traditional stars.Many of them are also self made millionaires.<br />
<br />
<br />
<br />
<br />
The question then was : Do businesses take YouTube advertising seriously? Would companies reputation be tarnished in anyway by being associated with what many might see as unprofessional ?<br />
At first all went well and many companies took full advantage of the cheap exposure and made huge leaps in their marketing. The fairytale however was short lived. For what ever reason many companies found that their adverts were played on channels not flattering to their image.They banded together, according to mainstream news, and demanded that YouTube control better, how and where the adverts were placed and what channels were acceptable. Many successful YouTube channels quickly became demonetised.<br />
The question hung in the air of "what does this mean for online video marketing?" Just as marketers got to grips with the world of video commercials online, they had to rethink their strategy.<br />
<br />
The changes not only affected YouTube channels and companies but also <a href="https://en.wikipedia.org/wiki/List_of_video_production_companies" rel="nofollow" target="_blank">video production companies</a> who had changed their services from broadcast advertising to online video marketing. The changes were not just technical as with the format and compatibility but also in understanding the diverse audience. Unlike TV channels of old, it was found that if the wrong target market was chosen, the marketing became pointless. Video marketing was no longer about making a pretty 30 second commercial and pounding it over and over on broadcast TV.The marketing with video now had to be more focused. Luckily, the algorithms that Google has been working on, have been able to help marketers to direct marketing to the appropriate audiences. <a href="http://www.incubatevideo.co.za/" rel="nofollow" target="_blank">Video production companies</a> also had to come to terms with the idea that many of the video platforms were becoming more and more "live". With Periscope, Facebook Live and other services making it possible for individuals to "broadcast", the standard ideas of advertising changed. Many people believe that the <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a> and around the world have a handle on the changes happening but in fact it is such a fast changing industry that even marketing companies along with video production companies are trying to get to grips with the changes. While many of the changes have made it more viable to target a niche market, the terrain is still unknown. Many mistakes will be made and hopefully lessons learned from them. The many casualties along the way might not care too much about the lessons learned when they see their income disappear. Many YouTube channels have had to turn to outside sources for income besides advertising.These ranged from donations through many services and even printing T shirts and other merchandising for their followers to purchase.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5RO6WwSrJcg707tVyxpcXRJcoigsi_S5SPkhO9rfb18ifxm6utd0nqH8mrx-dye8uN1zWVkBSNOYoeIbFnjVprJ7Y5fzXrXJtP8y3K6r6kTA9L0-icTimbCNx1_3jGndoWVKdRoSYMN8f/s1600/Online+Presenter.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Online video presenter shown offering an oppinion as opposed to video productions that are for marketing." border="0" data-original-height="882" data-original-width="1280" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5RO6WwSrJcg707tVyxpcXRJcoigsi_S5SPkhO9rfb18ifxm6utd0nqH8mrx-dye8uN1zWVkBSNOYoeIbFnjVprJ7Y5fzXrXJtP8y3K6r6kTA9L0-icTimbCNx1_3jGndoWVKdRoSYMN8f/s320/Online+Presenter.jpg" title="Video created bu independent." width="320" /></a>One of the biggest problems is that their is no official broadcast authority. YouTube and Google have began monitoring and attempting to filter content for what is more "appropriate". Some have argued that the choices are wildly biased in political and social spheres. While cat videos are still considered by many as "acceptable" , independent news channels claim that they can be demonetised for holding the "wrong opinion".<br />
<br />
<br />
<br />
While it has always been the responsibility of marketing companies to navigate the industry, video production companies have become the first contact for small and medium sized businesses. This means that <a href="http://www.abav.co.za/corporate-video.html" rel="nofollow" target="_blank">corporate video production companies in Johannesburg</a> are expected to not only understand the online industry but be experts. They are expected to have an inside knowledge of how to market video correctly that best helps the businesses. Although it shouldn't be the <a href="http://rockfm.co.za/video-production-companies/" rel="nofollow" target="_blank">video companies</a> responsibilities, if the clients think it is, then it is.<br />
<br />
With all this chaotic changing of the rules, online marketing has begun to look like a "loose cannon".<br />
TV broadcasting of old suddenly looks appealing because of stability. The truth is though that the sheer expense of broadcast TV simply makes it out of the question for most marketers. This means that no matter how rough it gets, the price factor will keep small and medium sized businesses looking to <a href="http://www.abav.co.za/website-video.html" rel="nofollow" target="_blank">corporate video production companies</a> to make it work for them. So did Video kill the TV star? Clearly not ...well not yet. Only time will tell how video changes, how its delivered and how it will be used for entertainment, news and marketing.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/fsJf3ID-Fio/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/fsJf3ID-Fio?feature=player_embedded" width="320"></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-87912898439023573422018-02-19T02:47:00.001-08:002018-05-02T06:31:27.182-07:00Video marketing for small businessBig companies have clearly seen the benefits of video marketing online and understand how much more affordable and effective it is compared to past expensive broadcast advertising. Small businesses are however less convinced. The sad thing is that online marketing should actually be benefiting small businesses due to its low cost and accessibility. Small businesses though are always tighter with their spend. This is totally understandable because they have less to spend and less ability to take risks. The small companies that do see the enormous benefits have taken up the challenge and seen huge benefits. For many people advertising is seen as a one to one exchange where all the money that is spent must be immediately visible as a return and therefore if no immediate returns are seen it seems to them to be a loss and a waste of time. Many small businesses pour good money after bad into low quality traditional advertising such as print media or phone books. The returns are minimal to say the least but they stick with it because they know it well and are comfortable with it.<br />
When a good video campaign is put together by skilled people in a video production company the returns can be fantastic but because it is new territory for small businesses they often shy away from it.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOz2n5r99udqZJFmL-jTiF-vly0rqBoHav_Tx_gqXa0-cylwo7BFh-kuh1Tbhb5hrHg0F3VhZZi5vxZtGb3hQGKWYylttSumL8O_dl5dbDU_8T8nszQpOy2fkRfdSXJHtT-R3JvlQ8ZPHW/s1600/Feb+2018+Online+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Scene depicting computers and video being usedfor online marketing" border="0" data-original-height="426" data-original-width="640" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOz2n5r99udqZJFmL-jTiF-vly0rqBoHav_Tx_gqXa0-cylwo7BFh-kuh1Tbhb5hrHg0F3VhZZi5vxZtGb3hQGKWYylttSumL8O_dl5dbDU_8T8nszQpOy2fkRfdSXJHtT-R3JvlQ8ZPHW/s320/Feb+2018+Online+marketing.jpg" title="Video Online Marketing" width="320" /></a></div>
<br />
<br />
<a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Video production companies</a> are in many cases also part of the problem because of their inability to distinguish between large and small companies. The expectations and the disposable funds are not the same. Large companies expect the videos to be very high end requiring expensive equipment and expertise while small businesses do not have the same expectations and have much less to spend.<br />
Some might argue that video companies should not differentiate between big and small companies and treat everyone the same. This is a confused and short sighted approach. Any wealthy businessperson may well buy an expensive imported car while a small business owner may be more likely buy a smaller, more affordable car. Does this mean the two people are being treated differently? Clearly not. The same should apply to <a href="https://en.wikipedia.org/wiki/Video_production" rel="nofollow" target="_blank">video productions</a>. Smaller companies should have more affordable video productions available to them. This does not mean they should accept inferior quality but rather a service which best suites their budget.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUjp9ft3FwrlxZDBZyV5SgNEO8hhgn0F52y2ohKiSAQjGMsTufTB00RPcos-q1GeCRk_MDNOZ77jj4cX3Tohhm5x6Dcwezn6xxieAM92YRzdwCEFXJ_IF2sacsekXuq02-TSDQ4KHiI7dB/s1600/Feb+2018+Video+Production.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Set of corporate video production in Johannesburg" border="0" data-original-height="348" data-original-width="640" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUjp9ft3FwrlxZDBZyV5SgNEO8hhgn0F52y2ohKiSAQjGMsTufTB00RPcos-q1GeCRk_MDNOZ77jj4cX3Tohhm5x6Dcwezn6xxieAM92YRzdwCEFXJ_IF2sacsekXuq02-TSDQ4KHiI7dB/s320/Feb+2018+Video+Production.jpg" title="Video production companies in Johannesburg" width="320" /></a></div>
<br />
<br />
It has been assumed by many that the only way to get a cheaper video made is by using a student or a new comer to the industry. While this thinking greatly benefits the students and newcomers by the lessons they learn, they are learning their lessons at the clients expense and the expense may be great when loss of business is factored in.<br />
There also many dangers involved with low skilled videographers. Many don't have the basic understanding of copyrights and privacy laws. This lack of knowledge can have very costly results in the form of legal action and danger to individuals. The professional small business should really be looking at professional corporate video production companies to create the video that they need for their online marketing. There are more and more skilled <a href="https://www.incubatevideo.co.za/" rel="nofollow" target="_blank">video production companies</a> who are beginning to offer affordable video productions that can greatly benefit small businesses. With many services in a free market, competition drives prices down making it possible for small businesses to take advantage of these services.<br />
<br />
There are some important factors to keep in mind though when using these more affordable high quality video production services.<br />
<br />
The first and most important thing to keep in mind is that video marketing is not SEO. SEO which means Search Engine Optimisation, is a completely different field. While video can play a major part in the Seo work, it in its self is not SEO. The very skilled SEO experts know that video is an intrinsic part of a good SEO strategy but they also know that video cannot stand alone. If you were to put your fantastic video onto YouTube and just wait and watch if anyone will see it, you are in for a mountain of disappointment.<br />
Videos need to be promoted just like any piece of content. If you created a typed piece of marketing material, you wouldn't assume that it would promote its self.You would know that you need to pay a publisher of some kind to promote it. A print add needs to be printed in a publication that is distributed. The same applies to video.<br />
<br />
Different videos have different purposes. An "About us" video is great for your website and YouTube but it can not be used for social media. Videos need to be tailored to each format. There are also different price tags for different types of videos. There is no "one fits all" video. <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Corporate video production Johannesburg</a> companies are often asked for a quote on a corporate marketing video of a few minutes, as if video is sold by minute like meat is sold per pound or kilogram. This is not the case with video. A video of a person speaking in one place is very different to moving graphics, aerial video footage or even a heavy edit for effect. No video can be quoted as a fixed generic amount.Each video, with its own complexities will have a different price. Many small business owners make the mistake of wanting a TV style advert for their business. The advert on TV often costs hundreds of thousands if not millions of dollars or rand to produce. Small businesses don't need these adverts. Also many small <a href="http://www.abav.co.za/" rel="nofollow" target="_blank">video production companies in Johannesburg</a> can produce much more appropriate videos at a lower cost.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUnWLn8oGPjZeCy6ZBysEEnFcTRnQu2PCKMM7SacQmxniFNfo1ZgwnnBBKmuDFVe_Yy293Ew8DfLr2ISoM35IvpSJAuV3lpySMi5B4xEk0q33Rb26C465vSrvbHRTuadNMlnKXnLuGZPJe/s1600/Video+Production+2018.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Camera operator with video camera" border="0" data-original-height="1514" data-original-width="1600" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUnWLn8oGPjZeCy6ZBysEEnFcTRnQu2PCKMM7SacQmxniFNfo1ZgwnnBBKmuDFVe_Yy293Ew8DfLr2ISoM35IvpSJAuV3lpySMi5B4xEk0q33Rb26C465vSrvbHRTuadNMlnKXnLuGZPJe/s320/Video+Production+2018.jpg" title="Cameraman" width="320" /></a></div>
<br />
<br />
Its not a once off. Videos are often seen like websites, where once it is all done nicely it is a "set and forget" situation.This may work for a reasonably long while for websites but it does not work on videos. With social media becoming so pervasive in the marketing of all sizes of business, it has affected the need for high volumes of content. With video becoming more and more important to social media, video has become a high turn over piece of content. Video productions put together by video production companies in Johannesburg were mostly seen as a low turn over high price type of marketing material. This has changed and video production companies have seen the importance of responding to the demand.The growth in demand for high turn over low price content may eventually over take the high priced video productions. This reluctant acceptance of this change will completely change the playing field of video production and the field of marketing.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/uj1amLQvBAY/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/uj1amLQvBAY?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com0tag:blogger.com,1999:blog-8960219269869990730.post-79877557722801141352018-02-05T06:51:00.001-08:002018-05-04T01:13:25.966-07:00Video Content For Social Media.<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9UbICW94tRHRElhDeB2pxs6EpSN1e1Zin6BjAooTK1DSmh3IWNYwMkQm8Z6lXbdzTlAzrt5nOTSZwgWFhH1v9_NvToUvcH9b60ohwzaMx-tmlCByik8ZAjBkRjjBQv7gSgUbjfdizxgex/s1600/Business-Marketing-Woman.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnnLjaEQKHH0jXw7R6V23_SjkgqhwmfWvUBnqplkDSOt_-9P3hWGlxX8XK9U9GYKy01_ico41YxPNuhPD5SGEVMsiBun4J_C2U0iU1wImCr3RkPyjxHYmVAJ9PW32lmXn17Qf-awpoiKAQ/s1600/Social+Media+Marketing+2018.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Business woman using laptop to share video on social media as content for online marketing." border="0" data-original-height="846" data-original-width="1280" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnnLjaEQKHH0jXw7R6V23_SjkgqhwmfWvUBnqplkDSOt_-9P3hWGlxX8XK9U9GYKy01_ico41YxPNuhPD5SGEVMsiBun4J_C2U0iU1wImCr3RkPyjxHYmVAJ9PW32lmXn17Qf-awpoiKAQ/s320/Social+Media+Marketing+2018.jpg" title="Social Media Marketing" width="320" /></a>Video being used for social media is not seen in the way that video productions were originally seen. They are however as important as the full blown <a href="http://www.abav.co.za/corporate-video.html" rel="nofollow" target="_blank">corporate video production Johannesburg</a> companies provide . Some might say that they are now the most important. The video used though is on a much smaller scale and more of a throw away type of product. Because social media moves so quickly, and the content disposed of so quickly, it can become a very expensive exercise for most small businesses to keep up.<br />
The over-cooking of small videos for social media can be an overkill. It is important to maintain quality but there are ways to reduce the cost of video for social media. There are some important ideas to keep in mind when deciding on the video content but there are no hard and fast rules as the use of video for social media as it is so new and ever-changing. Sticking to hard and fast rules would be a bad idea.<br />
Although the playing field may change wildly and quickly, human behaviour remains the same in most cases. People's attention spans are low to say the least and the flood of information has numbed most people to marketing and advertising. So the idea is to grab their attention and get the message across quickly and memorably in the least irritating way. Worst case scenario you want it not to be an expensive exercise.<br />
<br />
Online marketing should really be a much more affordable and effective way of marketing than traditional broadcast media. This means that if a company's online marketing budget begins to look like a broadcast budget, the company would have to rethink their marketing strategy.<br />
Sometimes the content that is to be used is to be as throw away as possible to make sure the campaign can be ongoing. Having one amazing piece of content every blue moon is less effective than reasonably good content on a consistent basis. This type of content is not widely available at good prices because the ones who hold the keys to the equipment and skills to create the content are the same people who provide the high quality, high priced, video content for broadcast and corporate video marketing. They don't want to be seen as companies who create low quality throw away media.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj02X4CqTpesvWVR7_tKo_7_WXjqoBzoFDI5cPWXBkpRNGo_AUC9fTtJbeiyKRD6XHtL4Jk_q6aEj4MT3xbpPvxyLNqKOXGdxd87vcOVJwJOge2nA3c16bapKQagR8ceGpRNUy-veGIpxlO/s1600/Video+Production+2018.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Camera operator cretaing video content for social media video." border="0" data-original-height="1514" data-original-width="1600" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj02X4CqTpesvWVR7_tKo_7_WXjqoBzoFDI5cPWXBkpRNGo_AUC9fTtJbeiyKRD6XHtL4Jk_q6aEj4MT3xbpPvxyLNqKOXGdxd87vcOVJwJOge2nA3c16bapKQagR8ceGpRNUy-veGIpxlO/s320/Video+Production+2018.jpg" title="Video Production" width="320" /></a>There, however, is a rising market of <a href="http://www.abav.co.za/articles.html" rel="nofollow" target="_blank">video production companies in Johannesburg</a> and around the world who are seeing the growth of a huge market for short, low cost, medium quality content. The important part is that it must be video content. Although images and text do play their part, the rise of video content is staggering. Video has all but over taken all other forms of content for social media, however most of it is low quality DIY nonsense. The <a href="https://upcity.com/local-marketing-agencies/lists/top-video-production-companies-in-los-angeles" rel="nofollow" target="_blank">video production companies</a> who take up the challenge of creating the highly sought after video content will be part of one of the greatest digital media gold rushes ever seen.<br />
<br />
To understand what this content is we have to look at people's behaviour. Firstly it must be eye catching to grab people's attention over other less attractive content. It must get the message across quickly because people lose interest very quickly. It must be memorable enough for people to want to share it and it must not look cheap even though it is. Most people are very judgemental when it comes to poor quality marketing. It's for this reason that the quick and cheap route is a tricky one.<br />
<br />
The most popular form of social media content was <a href="https://en.wikipedia.org/wiki/Infographic" rel="nofollow" target="_blank">info graphics</a>.They held the lions share of the desirable content landscape for a long while. Short videos have however started to challenge info graphics for the title of "King of social media content". Info graphics are not cheap so the leap to short video is not that far.<br />
<br />
The difference though is the source of the content. Most info graphics are put together by graphic designers, while <a href="http://www.abav.co.za/social-media-video-marketing.html" rel="nofollow" target="_blank">social media video content</a> is mostly put together by corporate video production companies and by a new bread of content providers.<a href="http://www.abav.co.za/" rel="nofollow" target="_blank">Video production companies Pretoria</a> based or around the country can provide the same content as online providers with a local connection. While most types of content can be bought online, sometimes the sense of disconnect with unknown providers overseas can feel awkward. Local providers can often be just a phone call way to communicate about any issues with your content. Also payment and invoices are a lot easier because most online services work in dollars and not local currencies. The invoices are often also not valid for local tax purposes. <a href="http://abav.co.za/" rel="nofollow" target="_blank">Corporate video production companies Johannesburg</a> based may be slightly more expensive but because the services are tax deductible and the communication is often better, the extra expense may not be that problematic.<br />
<br />
For most small businesses a price range of a few tens of dollars or few hundred Rand per piece of content is about as big as the budget will go. There is a type of content that is fairly affordable but has a sense of quality to it. This type of content is based on basic templates that can be customised to suite each message for each company. The four important parts to any content are attractive, informative, memorable and sharable. This can be easily achieved with a short animated video adapted to have text suitable for the company message.<br />
The formats can vary from 1080P HD to portrait and even square format. The reason is that most social media is consumed on mobile devices. The aspect ratio on PC is good for HD and many mobile devices, if turned on their side can also use the same aspect ratio, but most people hold their phones upright which means a portrait format is better. The format the can work on both portrait and landscape is the square format of equal height and length. While full marketing videos are best kept to the 16 by 9 aspect ratio of 1080p HD, social media is consumed in too much of an unpredictable manner so the square, or 1 by 1, ratio can be more useful.<br />
The square aspect ratio is not as attractive but is highly shareable and easily consumed. These can sometimes be more important. When going through a <a href="https://en.wikipedia.org/wiki/List_of_video_production_companies" rel="nofollow" target="_blank">list of video production companies</a> in Johannesburg, make sure the company can provide a range of services for online marketing.<br />
<br />
The variations on the content include simple typography, which is words floating around the screen, animated characters either as actual animation or as white board type of characters.Then there is the logo animation which basically turns a standard logo into an animated logo. The animated logo does not work well on its own but as part of other content. One of the most popular types is using a combination of typography, visual graphics with photographs and ending with a logo animation. This combined with music and even a voice over can be spectacular. They can be more expensive though so having it without music and voice will cut costs and a lot of social media is consumed using mobile devices with the sound off. So it will not have much of an impact to remove the audio all together.<br />
<br />
Here are some examples of social media content :<br />
<br />
Animated Logo:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/mG89kGJ1Xww/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/mG89kGJ1Xww?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
Character animation:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/O2zBndBABJQ/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/O2zBndBABJQ?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
Typography:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/19fmci1S9uM/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/19fmci1S9uM?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
Graphics with photos and<br />
video and animated logo:<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/fsJf3ID-Fio/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/fsJf3ID-Fio?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/15512068375937208809noreply@blogger.com069A Beit St, New Doornfontein, Johannesburg, 2094, South Africa-26.194876675795218 28.05908203125-28.014506175795219 25.47729503125 -24.375247175795216 30.64086903125